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IKEA plans to improve AR shopping tools with help from Apple
Apple and IKEA are creating an AR app that will let customers preview how an item will look in their home. Michael Valdsgaard, IKEA's digital transformation manager, told Swedish website Digital.di, "This will be the first augmented reality app that allows you to make reliable buying decisions."
Pottery Barn's AR app will preview your future furniture
When you're looking to purchase the perfect couch for your living room, you probably want to make sure that it looks good next to your end table. Pottery Barn hopes to entice shoppers into its stores with a new augmented reality app set to do just that when it launches later this month.
Google Catalogs iPad app digitizes catalogs, no more coasters
We all know what catalogs are good for: starting fires in the fireplace, light reading in waiting rooms and makeshift placemats. Oddly, Google has decided to take these perfectly useful glossy dead trees away from us with the introduction of Google Catalogs, a free iPad app. Like most shopping apps, users can zoom in, learn more and purchase products through a company's website, but this one adds a slick little twist: collages. Put together a particularly sweet L.L. Bean ensemble and want to share it with Mom? No glue stick or scissors required. Check out the video after the break.
