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Ion Hazzikostas explains level 90 boost pricing
WoW Insider posted last week about the level 90 boost that appeared momentarily on live servers during maintenance, and now Eurogamer has had the chance to discuss it with Lead Encounter Designer Ion "Watcher" Hazzikostas. Ion had this to say: We realised as soon as we came out with Warlords of Draenor boost to 90, we knew that there was going to be demand for more than 1. It's tremendously awkward to tell someone that you should buy two copies of the expansion just to get a second 90. That's odd. So we knew at that point we were going to have to offer it as a separate service. When pressed on the price, he responded as follows: In terms of the pricing, honestly a big part of that is not wanting to devalue the accomplishment of levelling. If our goal here was to sell as many boosts as possible, we could halve the price or more than that - make it $10 or something. And then hardly anyone would ever level a character again. But levelling is something that takes dozens if not over 100 hours in many cases and people have put serious time and effort into that, and we don't want to diminish that.I am not an economist, I'm not the one setting the dollar value myself, but it's not the profit maximising price. That was not our aim here. Ion's explanations make sense, but it does not alter the fact that $60 is a huge amount of money, more than almost anyone ever thought the service would cost. Ion's interview with Eurogamer certainly implies although doesn't confirm that the $60 price point is correct, or at least was intentional at the time. [Thanks for the tip, silvertongue0!]
Level 90 boost appears up on live servers for $60
While we were expecting that the level 90 boosts may appear sometime after the patch's launch, we weren't thinking that they would crop up today before the pre-orders even went out. And we certainly didn't think they would be priced at $60. It seems likely that this is not intended to be up yet, given that pre-orders are not live, so there is a possibility that this is a test number. A member of WoW Insider staff, Matthew Rossi, was able to log on and see this on his server, between restarts. Whether it will still be there when servers come back up later today remains to be seen. This is a far higher price point than many were expecting, but that can be viewed as a good thing or a bad one. A good thing because it puts the price on leveling at a point where the work that goes into a 90 still has value, a bad thing because it's expensive.
