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Each week Ross Rubin contributes Switched On, a column about consumer technology. Much like George Orwell's classic 1984, wars continue in the technology industry without seeming regard for who the enemy is or who it once was. Take, for example, Nokia's embrace of Windows Phone and Microsoft's su...

December 4th 2013 at 6:00pm 0 Comments
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Apple of iProduct fame has acquired PrimeSense, the Israeli firm behind the 3D sensing tech in the original Kinect for Xbox 360. No official price tag was put on the purchase, but rumors of the acquisition last week speculate a cost of $345 million. "Apple buys smaller technology companies from t...

November 25th 2013 at 10:30am 0 Comments
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Apple has confirmed that it has indeed acquired the Israeli 3D sensor maker PrimeSense, reports AllThingsD: Apple spokeswoman Kristin Huguet confirmed the PrimeSense deal with the boilerplate comment the company typically provides when news of one of its acquisitions leaks: "Apple buys smaller t...

November 24th 2013 at 7:30pm 0 Comments
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Apple is currently in talks to purchase PrimeSense, the original suppliers of Microsoft's Kinect motion-sensing technology, according to All Things D. The acquisition was first reported by Isreali publication Calcalist, which indicated that the purchase will amount to $345 million. Founded in 2005...

November 18th 2013 at 7:00pm 0 Comments
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Remember that Apple / PrimeSense deal that was rumored to be going down in July? It may have just gone through: according to Israeli news source Calcalist, Cupertino acquired the motion sensing technology firm for $345 million this weekend. If true, it could hint at future Apple products with natu...

November 17th 2013 at 12:49pm 0 Comments
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You might say the day is never really done in consumer technology news. Your workday, however, hopefully draws to a close at some point. This is the Daily Roundup on Engadget, a quick peek back at the top headlines for the past 24 hours -- all handpicked by the editors here at the site. Click on thr...

June 21st 2013 at 7:00pm 0 Comments
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When PrimeSense founder Aviad Maizels put a prototype of a 3D sensor on a chip in front of Microsoft in 2006, he had no idea it would lead to the biggest turning point in the Israeli startup's history. Four years later, its partnership with the Redmond giant resulted in Kinect, the motion-sensing...

June 21st 2013 at 2:00pm 0 Comments
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You might say the day is never really done in consumer technology news. Your workday, however, hopefully draws to a close at some point. This is the Daily Roundup on Engadget, a quick peek back at the top headlines for the past 24 hours -- all handpicked by the editors here at the site. Click on...

May 16th 2013 at 6:48pm 0 Comments