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DODOcase touts new interior tray design for iPad cases
When it comes to book-like folio cases for iPad, San Francisco-based DODOcase was the leader in creating a design that used traditional book-binding techniques and a wooden tray to protect the tablet in a classy way. The company has just announced a new interior tray design that adds significant strength to DODOcases. According to a press release from the company, The new tray is 330% stronger than the previous version and about 2x the strength on average of the competitive products we tested against. This redesign reflects our desire to make and provide the best product possible and allows the DODOcase to withstand increased drop impact. The new tray will be available on all iPad products starting 7/31 - and is the product of an extensive design process that included looking at traditional wood crafts that focused on strength as well as usability: from the science of baseball bats and axe handles to the art of Japanese Bokken wooden sword construction, we wanted to make the DODOcase even stronger. TUAW will be doing a full review of the newly-redesigned case in the near future. In the meantime, enjoy the video below and dream of a colorful DODOcase on your iPad.
The iPod and the "product transition"
Perhaps the most interesting and mysterious two words heard yesterday during Apple's big conference call were "product transition." The biggest surprise of the call was that Apple was setting its profit guidance much lower than expected, and the two big causes they gave for doing that were "higher commodity costs" (because they believe they got a good deal on iPhone components this quarter) and these mysterious "product transitions." So what's the deal there?Almost unanimously, the analysts are predicting a product shakeup, specifically in the iPod family. Ars says multitouch is coming, Forbes suggests that Apple tipped its hand to upcoming product changes, and Apple Insider has Ben Reitzes, who was the first analyst to question the low guidance, suggesting that an iMac redesign or "ultra-portable" may be in the works.But the majority of analysts say it's the iPod that Apple will focus on. The iPod has been waiting in the wings, watching the iPhone and OS X get all kinds of pretty updates, and call it what you want-- the halo effect or trickle down-- the iPod is ready for a refresh. ThinkSecret comes right out and says it: we'll see a 6G iPod as early as the first half of August.Whatever this "product transition" might be, odds are we'll hear about it sooner than later. Apple's execs made it clear that by the time they did another call in October, everything would be made much clearer.
