Project Titan
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Blizzard's project Titan still in the works
In and around the flurry of news swirling about >World of Warcraft's upcoming Mists of Pandaria expansion, a kind soul has been looking out for everyone waiting for news on the mystery-shrouded project Titan. Tom Chilton, a lead designer for WoW, told The OC Register about the "slow trickle of expertise" from the WoW team into the Titan team. Although he didn't confirm anything, Chilton said that it's possible that the movement of developer talent over to the Titan project may ramp up. Despite laying off about 13 percent of its workforce, Blizzard is still hiring in order to fill the development teams for both WoW and the new project. Chilton says: "I do believe there's room for us to have two highly successful MMO games. I don't feel like there's going to be a time where we just say 'OK, everybody on the WoW team, pack it up you're moving over to the Titan MMO.' I don't see that as being a realistic probability. I think we're going to try to staff up both teams and actually end up with two large, strong MMO teams." Hopefully this sort of talk means that MoP is nearing readiness so the company can give a little more attention to the Titan MMO -- might we someday soon find ourselves with actual, hard facts about this mysterious project?
Rumor: Blizzard embracing F2P for unannounced game
Rumor has it that Blizzard is hopping on the free-to-play crazy train. Develop reports that the company "will embrace free-to-play and will apply the model in an upcoming, as yet unannounced game." The website says that Blizzard has declined to comment in an official capacity, and the site's source could not provide more details. It's been speculated that World of Warcraft's recent subscription losses, the fact that DOTA is free-to-play, and the game's unlimited free trial though level 20 all indicate a shift in Blizzard's business model mindset. COO Paul Sams also paid lip service to F2P at BlizzCon last October, saying that F2P "certainly is possible, if we find ourselves in that circumstance, or if we come up with a game where we think that's the right business model, the most appropriate for players to experience it." Could the long-awaited Project Titan MMO be Blizzard's first F2P offering, or is a completely new title in the works? We'll update you as the story develops.
What does brand advertising mean for the MMO? Part 1
Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks. Brand advertising has already been done in the MMO sphere. Anarchy Online's Free Play program has been showing users in-game advertisements for real-world products on in-game billboards since World of Warcraft launched in 2004. MMOs have survived since. Case closed. Oh, you wanted more discussion. I see. It's been done before! Finally, we have some real precedent to talk about. Oh FunCom, you've finally managed to not disappoint me. Advertising models were one of the first types of campaigns to be applied to free-to-play versions of massively multiplayers that didn't hit perfection under a subscription model. In 2004, there were a tremendous number of MMOs to play, and people usually just stayed loyal to one. The fight for your subscription dollars was on. Anarchy Online's Free Play program debuted in December 2004, just after the launch of the unknown but best-selling indie hit World of Warcraft, giving players a chance to play the game and its first expansion pack free of charge. Players subscribed to the Free Play game client would see advertisments in cities, towns, and other highly populated places in game for real-life goods, services, and companies. Advertising dollars paid for the game, as well as subscribers' choosing to pay and see fictional ads instead.
Blizzard looking to hire "product placement" producer for next-gen MMO
As Blizzard charges into 2012 with three big releases (Mists of Pandaria, StarCraft II: Heart of the Swarm, and Diablo III) coming soon, rumors begin to swirl as a new job posting became available on the Blizzard career site for a franchise development producer. The interesting facts in the job listing are that the position is for the next-gen MMO, focused on working with consumer brands and creating brand-extending merchandise. What does this mean for the next-gen MMO currently roasting slowly at Blizzard's complex? We don't really know. If we look at other games that have had advertising, it's usually in the form of billboards or sponsorships, featuring products that you and I know of. The possibilities for where ads could go within the game world of an MMO are endless, but it does preclude some settings and time periods. Intriguing, no? Something to freak out about? Definitely not.
Blizzard says mass layoffs are 'just a rumor'
Yesterday we ran a rumor that a senior level designer on Blizzard's Titan project, John Staats, had been laid off. We've received confirmation presumably from the man himself that he is no longer working at Blizzard, though the reasons for his firing are unknown. Rumors also ran wild that Blizzard had seen some kind of "mass layoffs," but Bashiok stopped by the forums today to put an end to that, saying, "Hey guys, out of respect for their privacy, we don't discuss individual employees, but the speculation circulating about 'massive layoffs at Blizzard' is just a rumor." Zahrym confirmed this on his personal Twitter account, as well. What Staats' absence will mean for the future of Titan remains to be seen, but we'll be sure to let you know as soon as we get word.
Blizzard's not talking about its unannounced MMO at BlizzCon this year, either
Remember that one time when Blizzard accidentally leaked some info stating that it's working on a new MMO (codenamed "Titan"), and we all got excited? And then BlizzCon happened, and we all thought the studio would tell us more, but it didn't? And then remember when that happened the next year, too? Well, it's happening again this year. In a clarification statement to IGN, Blizzard has confirmed that it will not be discussing the "unannounced MMO" during BlizzCon 2011. This follows a VentureBeat interview with M2 Research senior analyst Billy Pidgeon, who predicted that news of Titan must be breaking at this October's event. Oh well, we still have emote dance contests and the Foo Fighters, right?
The MMO Report: Oh come on can we please just drop it already edition
Welcome to this week's edition of The MMO Report. The first order of business on The MMO Report this week is Age of Conan: Unchained. Funcom's bloody MMO went free-to-play last week, and also released their new Blood and Glory PvP servers yesterday. Next up we have BioWare's latest class video for Star Wars: The Old Republic. It focuses on the Bounty Hunter class and details the progression options available to Boba Fett wannabes. And then it's... Oh, not again. Monocle-gate, okay? Do we really need to say anything else? Lastly, we come to the announcement that Blizzard's project Titan is going to be a casual MMO. Considering the fact that, as Casey puts it, many players consider World of Warcraft to be casual as it is, what this means for Titan is ambiguous at best. For the full MMO Report, including (for the first time in a while) Uncle Casey's Mailbag, jump on past the cut.
Blizzard pro-cannibalism: Diablo 3 could eat into World of Warcraft audience
While Blizzard cofounder Frank Pearce is unexpectedly bullish on EA's prospects with its Star Wars: The Old Republic MMO – and of course Blizz's own next-gen, untitled "Titan" MMO – he sees another potential product that could cannibalize his massive World of Warcraft audience. "I think even a shorter-term concern is whether or not we might see cannibalization of WoW players from Diablo 3 when we launch it, because it's a similar type of experience," Pearce told Gamasutra. "Not exactly similar, but it's that RPG feel." While Diablo 3 currently has no release date – it's possible it may not make it out this year – Pearce said "it's better we cannibalize them ourselves than let someone else do that, because if we cannibalize them ourselves, they're still a Blizzard customer." And that, ladies and gentlemen, is maybe the only kind of cannibalism that we can endorse.
Facebook about to launch a Gmail-slaying Titan?
Oh no, Facebook's hosting another event? But it's so soon after the last one, we've barely had time to recover from all that excitement. The invite to this new shindig is adorned with some pretty obvious visual hints at mail and messaging, which (along with a few well placed sources) has led TechCrunch to speculate that Zuckerberg and crew are about to unveil their Project Titan email client. Rumored to have been in the works since at least February, this "full-fledged" webmail service -- replete with @facebook.com personal addresses -- is reportedly referred to as a "Gmail killer" internally. We struggle to imagine anything dragging us away from Google's versatile mail offering, but competition's never a bad thing -- even if it comes from another company that has more information about us than it should.
