Engadget http://www.engadget.com Engadget http://www.blogsmithmedia.com/www.engadget.com/media/feedlogo.gif Engadget http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[NPD expects PS3 sales to jump 40-60% post-price cut]]>http://www.engadget.com/2009/08/24/npd-expects-ps3-sales-to-jump-40-60-post-price-cut/http://www.engadget.com/2009/08/24/npd-expects-ps3-sales-to-jump-40-60-post-price-cut/http://www.engadget.com/2009/08/24/npd-expects-ps3-sales-to-jump-40-60-post-price-cut/#comments It doesn't take a whole lot of analysis to figure out that a $100 price cut will result in a boost in sales, but market research group NPD seems to think that the PS3's new $299 price point could have a particularly big impact on Sony's numbers once next month's sales are tallied up. While it's obviously not a sure thing, NPD expects sales of the PS3 to jump between 40% and 60% over the course of September, noting that "the USD 299 price point is important to getting to a point where the next segment of price-conscious consumers can jump into the market and it most certainly will re-energise sales of the platform." It's also quick to point out, however, that those sales might not be enough for Sony to take the lead in US console sales for the month, adding that "other systems might too take a price cut," and that "content is still the key motivator of a hardware purchase decision."

Update: Joystiq offers a clarification from the original quote that, historically, price cuts tend to lead to a 40 to 60 percent increase in sales over the previous, higher priced month. The group is not specifically predicting PS3's sales, just pointing out what's happened in the past -- it's a subtle but important difference.

[Via gamesindustry.biz]

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NPD expects PS3 sales to jump 40-60% post-price cut originally appeared on Engadget on Mon, 24 Aug 2009 21:16:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>console salesconsole warsConsoleSalesConsoleWarsplaystationplaystation 3playstation 3 slimPlaystation3Playstation3Slimprice cutprice dropPriceCutPriceDropps3ps3 slimPs3SlimsonyMon, 24 Aug 2009 21:16:00 EST<![CDATA[EA, Ubisoft execs applaud PS3 price cut, also like things that are good]]>http://www.engadget.com/2009/08/20/ea-ubisoft-execs-applaud-ps3-price-cut-also-like-things-that-a/http://www.engadget.com/2009/08/20/ea-ubisoft-execs-applaud-ps3-price-cut-also-like-things-that-a/http://www.engadget.com/2009/08/20/ea-ubisoft-execs-applaud-ps3-price-cut-also-like-things-that-a/#comments Well, this one doesn't exactly come out of left field, but it looks like gaming industry execs are starting to sing a decidedly different tune now that Sony has finally cut the price of the PS3. Speaking with GamesIndustry.biz, Ubisoft bigwig Yves Guillemot said that "it's exceptional news, actually," adding that "I think the machine is a great machine, with the Blu-ray." EA Games president Frank Gibeau was also apparently more than happy to back up that praise, saying that, "I think it's awesome," and that "it's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars.' So the lowest priced hardware possible is a good thing for us." Still noticeably mum on the matter, however, is Activision's CEO, who once threatened to pick up his ball and go home if Sony didn't drop its prices.

[Via Joystiq]

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EA, Ubisoft execs applaud PS3 price cut, also like things that are good originally appeared on Engadget on Thu, 20 Aug 2009 16:33:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>eaea gamesEaGamesfrank gibeauFrankGibeaugaming industryGamingIndustryplaystation 3playstation 3 slimPlaystation3Playstation3Slimprice cutprice dropPriceCutPriceDropps3ps3 slimPs3Slimubisoftyves guillemotYvesGuillemotThu, 20 Aug 2009 16:33:00 EST<![CDATA[European retailer hacks €100 from PlayStation 3 in run-up to gamescom]]>http://www.engadget.com/2009/08/14/european-retailer-hacks-100-from-playstation-3-in-run-up-to-gam/http://www.engadget.com/2009/08/14/european-retailer-hacks-100-from-playstation-3-in-run-up-to-gam/http://www.engadget.com/2009/08/14/european-retailer-hacks-100-from-playstation-3-in-run-up-to-gam/#comments If you know anything about European retailer Fnac, you know it's not the go-to place for bargains. However, it's this very outlet that's now selling an 80GB PlayStation 3 bundle (which includes the console, a single controller and inFamous) for €100 less than its "everyday low price" as of yesterday. Of course, one major French retailer slashing the price on a system that's long overdue for a break isn't reason in and of itself reason to believe anything's on the horizon, but pair this up with everything else we've heard over the past few weeks, and we'd say all the vague omens are pointing to a leaner, cheaper and altogether more dashing PS3 on August 18th. In our magical fantasy land, anyway.

Update: Our friends at Engadget Spanish just let us know that there's been a price drop in Spain as well. Getting warmer...

[Thanks, Nelson]

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European retailer hacks €100 from PlayStation 3 in run-up to gamescom originally appeared on Engadget on Fri, 14 Aug 2009 09:44:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>businessconsoleecononyeuropeindustryinternationalPlayStation 3Playstation3price cutprice dropPriceCutPriceDropps3ps3 slimPs3Slimslim ps3SlimPs3sonyFri, 14 Aug 2009 09:44:00 EST<![CDATA[PS3 manufacturing costs down 70 percent? Strange, it doesn't feel that way]]>http://www.engadget.com/2009/07/31/ps3-manufacturing-costs-down-70-percent-strange-it-doesnt-fee/http://www.engadget.com/2009/07/31/ps3-manufacturing-costs-down-70-percent-strange-it-doesnt-fee/http://www.engadget.com/2009/07/31/ps3-manufacturing-costs-down-70-percent-strange-it-doesnt-fee/#comments We understand that Sony has a long way to go in making up the losses it's incurred by selling the PS3 at a loss -- even if it was commanding the highest price in the industry the whole while -- but if this latest word on manufacturing costs is correct, we'd say Sony has some room to get the console under that dastardly $400 mark. During an overseas call with investors over Sony's Q1 financials, Nobuyuki Oneda, Sony's CFO and Executive VP, apparently stated that manufacturing costs for the PS3 are down 70 percent, which is right "on schedule." While there's no official cost published by Sony, those in the know estimate the console originally cost around $800 to produce, and should be down to roughly $240 at this point. Maybe a holiday price cut is in the cards? Boy, we sure hope so. Either that, or he's already spouting off the PS3 Slim's production cost, which is a win for everybody.

[Via Joystiq]

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PS3 manufacturing costs down 70 percent? Strange, it doesn't feel that way originally appeared on Engadget on Fri, 31 Jul 2009 18:08:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>manufacturingmanufacturing costsManufacturingCostsprice cutprice dropPriceCutPriceDropps3sonyFri, 31 Jul 2009 18:08:00 EST<![CDATA[Sony's Stringer dismisses PS3 price-cutting threats by noisy Activision CEO]]>http://www.engadget.com/2009/07/08/sonys-stringer-dismisses-ps3-price-cutting-threats-by-noisy-act/http://www.engadget.com/2009/07/08/sonys-stringer-dismisses-ps3-price-cutting-threats-by-noisy-act/http://www.engadget.com/2009/07/08/sonys-stringer-dismisses-ps3-price-cutting-threats-by-noisy-act/#comments We can attest that Howard Stringer, CEO of Sony, is a pretty nice guy. But all the PS3 price-cut chatter from industry analysts and gaming execs seems to have the man riled as he tries to keep Sony afloat. Responding directly to Robert Kotick's threat to stop developing Activision titles on the PS3 (and PSP) due to the console's relative high price, Stringer told Reuters, "He likes to make a lot of noise. He's putting pressure on me and I'm putting pressure on him. That's the nature of business." When asked about the logic of not cutting prices, Howard said, "I (would) lose money on every PlayStation I make -- how's that for logic." True, until the 45nm Cell processor launches allowing for a cheaper, cooler running slim PS3 later this year, right Howie... wink, wink?

[Via GameDaily]

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Sony's Stringer dismisses PS3 price-cutting threats by noisy Activision CEO originally appeared on Engadget on Wed, 08 Jul 2009 04:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>activisioncellhoward stringerHowardStringerplaystationplaystation 3Playstation3priceprice cutprice dropPriceCutPriceDropps3robert kotickRobertKotickslimslim ps3SlimPs3Wed, 08 Jul 2009 04:15:00 EST<![CDATA[Tecmo Koei CEO to Sony: "please cut the price" of the PS3]]>http://www.engadget.com/2009/07/04/tecmo-koei-ceo-to-sony-please-cut-the-price-of-the-ps3/http://www.engadget.com/2009/07/04/tecmo-koei-ceo-to-sony-please-cut-the-price-of-the-ps3/http://www.engadget.com/2009/07/04/tecmo-koei-ceo-to-sony-please-cut-the-price-of-the-ps3/#comments
Activision's CEO has already gone public with his complaints about the price of the PS3, and it looks he's not alone among industry bigwigs with a bone to pick with Sony, with the CEO of the newly formed Tecmo Koei now coming out and echoing his concerns. Speaking with CVG, Tecmo Koei's Kenji Matsubara says that whenever he speaks about the issue with Sony reps, he asks them to "please cut the price" of the PS3, adding that "from a publisher's point of view we would welcome a price cut for PS3 and we are waiting, definitely." He doesn't quite go so far as pull an Activision and threaten to ditch support for the console if Sony doesn't drop the price, however, although it seems safe to assume that these complains will only grow louder -- at least until Sony actually does cut the price of the PS3, that is.

[Via gamesindustry.biz]

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Tecmo Koei CEO to Sony: "please cut the price" of the PS3 originally appeared on Engadget on Sat, 04 Jul 2009 12:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Kenji MatsubaraKenjiMatsubarakoeiprice cutPriceCutps3sonytecmotecmo koeiTecmoKoeiSat, 04 Jul 2009 12:29:00 EST<![CDATA[Activision threatens to drop Sony if Sony doesn't drop PS3 and PSP prices]]>http://www.engadget.com/2009/06/19/activision-threatens-to-drop-sony-if-sony-doesnt-drop-ps3-and-p/http://www.engadget.com/2009/06/19/activision-threatens-to-drop-sony-if-sony-doesnt-drop-ps3-and-p/http://www.engadget.com/2009/06/19/activision-threatens-to-drop-sony-if-sony-doesnt-drop-ps3-and-p/#comments
Activision CEO Bobby Kotick says he sees the number of games bought per console slowing if the price on the PlayStation 3 doesn't go down, and that his company (the largest independent game developer in the world, thanks in part to that sweet, sweet Blizzard cash) might consider dropping the PS3 and PSP in 2010 or 2011 if things don't improve. He says Activision paid $500 million in royalties to Sony last year, but the Xbox 360 and Wii are cheaper to develop for and offer a better return on investment. Still, with 23 million PS3s out there in the world, we'd think it'd be difficult to ignore the console entirely -- especially for cross platform titles like the upcoming Modern Warfare 2, where a majority of the work takes place in content development and gameplay mechanics. Of course, with games like Guitar Hero, DJ Hero and Tony Hawk now demanding the purchase of peripherals along with the game itself, Activision itself could certainly be doing more to make gaming cheaper on consumers... but we suppose that's another conversation entirely.

[Via Joystiq]

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Activision threatens to drop Sony if Sony doesn't drop PS3 and PSP prices originally appeared on Engadget on Fri, 19 Jun 2009 10:32:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>activisionactivision blizzardActivisionBlizzardplaystation 3Playstation3price cutPriceCutps3ps3 pricePs3PricepspsonyFri, 19 Jun 2009 10:32:00 EST<![CDATA[Sony timing its PS3 price cut to roll with Madden, homework?]]>http://www.engadget.com/2009/06/09/sony-timing-its-ps3-price-cut-to-roll-with-madden-homework/http://www.engadget.com/2009/06/09/sony-timing-its-ps3-price-cut-to-roll-with-madden-homework/http://www.engadget.com/2009/06/09/sony-timing-its-ps3-price-cut-to-roll-with-madden-homework/#commentsSony timing its PS3 price cut to roll with Madden, homework?
Sony showed us a lot of things at this year's E3 -- some expected, some rather less-so -- but they didn't show us the primary thing shareholders and fans were hoping for: a price cut. That most expensive of gaming consoles still retains its lead in the brutal MSRP wars, but a Sterne Agee analyst indicates that Sony is just biding its time. According to the always accurate "industry sources," the PS3 will receive a $100 drop sometime in the middle of August, just in time for the launch of Madden NFL 10. That would also coincide with back to school shopping, apparently a popular time for buying consoles by parents who want to give their kids every chance in the world to fail thanks to spending too much time robbing graves in Uncharted.

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Sony timing its PS3 price cut to roll with Madden, homework? originally appeared on Engadget on Tue, 09 Jun 2009 07:23:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>analystmaddenmadden nfl 10MaddenNfl10playstation 3Playstation3price cutprice dropPriceCutPriceDropps3sony playstation 3sony ps3SonyPlaystation3SonyPs3sterne ageeSterneAgeeTue, 09 Jun 2009 07:23:00 EST<![CDATA[Sony makes it pretty clear: no PS3 price drops this holiday season]]>http://www.engadget.com/2008/10/29/sony-makes-it-pretty-clear-no-ps3-price-drops-this-holiday-seas/http://www.engadget.com/2008/10/29/sony-makes-it-pretty-clear-no-ps3-price-drops-this-holiday-seas/http://www.engadget.com/2008/10/29/sony-makes-it-pretty-clear-no-ps3-price-drops-this-holiday-seas/#comments
There's no doubt that Microsoft's Xbox 360 will have the price advantage this holiday season, and if you were hoping to see a bona fide price cut following Sony's introduction of the $399.99 80GB PlayStation 3, you'll probably be waiting 'til late 2009. Speaking at the Gamer 3.0 conference in London this week, Sony's own Ray Maguire was quoted as saying that the pressure for a price drop from consumers was always there, but given that it "has a business to run" and shareholders to please, it probably won't be decreasing the PS3's price before the end of 2008. He also stated that "at the moment, there's a market place for the PS3," and that "the price of the console [won't] be an issue at all." In all honesty, he's probably right -- after all, this will be the first holiday season where Blu-ray isn't competing with some other physical HD format, and c'mon, you know you'll pay a premium to dabble in Life with PlayStation.

[Via PS3 Fanboy]

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Sony makes it pretty clear: no PS3 price drops this holiday season originally appeared on Engadget on Wed, 29 Oct 2008 04:08:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>dealdealsplaystation 3Playstation3priceprice cutprice dropPriceCutPriceDroppricespricingps3salesceesonyukWed, 29 Oct 2008 04:08:00 EST<![CDATA[Sony's CFO says no PlayStation 3 price cut is planned]]>http://www.engadget.com/2008/07/11/sonys-cfo-says-no-playstation-3-price-cut-is-planned/http://www.engadget.com/2008/07/11/sonys-cfo-says-no-playstation-3-price-cut-is-planned/http://www.engadget.com/2008/07/11/sonys-cfo-says-no-playstation-3-price-cut-is-planned/#comments
Sure, we've heard Sony fib about a forthcoming PS3 price drop before, but we're inclined to believe Mr. Nobuyuki Oneda on this one. The aforesaid chief financial officer told a forum in Singapore that "this year, [Sony's] strategy is not to sell more quantity for PS3 but to concentrate on profitability." He outrightly added that Sony's "plan is not to reduce the price." Yeah, we all know the Xbox 360 will be getting a little easier on the wallet, but with the public's newfound interest in the PlayStation 3's Blu-ray abilities, we too see no reason for Sony to take an even bigger hit. After all, this console is still widely regarded as the best deal going for those interested in a Blu-ray deck, and we don't see that changing in the very near term.

Update: In somewhat unrelated news, Sony will be fixing consoles bricked by firmware update 2.40 for free.

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Sony's CFO says no PlayStation 3 price cut is planned originally appeared on Engadget on Fri, 11 Jul 2008 09:50:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>playstation 3Playstation3priceprice cutprice dropPriceCutPriceDroppricespricingps3sonyFri, 11 Jul 2008 09:50:00 EST<![CDATA[Analyst foresees PS3 gaining momentum, Xbox 360 price cut at E3]]>http://www.engadget.com/2008/06/13/analyst-foresees-ps3-gaining-momentum-xbox-360-price-cut-at-e3/http://www.engadget.com/2008/06/13/analyst-foresees-ps3-gaining-momentum-xbox-360-price-cut-at-e3/http://www.engadget.com/2008/06/13/analyst-foresees-ps3-gaining-momentum-xbox-360-price-cut-at-e3/#comments
Things have been relatively quiet on the Xbox 360 price-cut front as of late, but EEDAR analyst Jesse Divnich has now thankfully come through and stirred the pot a bit, saying that he thinks Microsoft is set to make an announcement about a price cut at E3 this July. That, he says, would be in response to the PlayStation 3's steady growth, which he expects to continue to out pace the 360, aided in no small part by exclusive titles like Metal Gear Solid 4. As if that wasn't enough speculation for you, Divnich further goes on to say that if Microsoft does in fact cut the price of the 360, Sony would likely follow suit with a price cut of its own within two months.

[Via Joystiq, thanks Jerry]

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Analyst foresees PS3 gaining momentum, Xbox 360 price cut at E3 originally appeared on Engadget on Fri, 13 Jun 2008 17:32:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>playstation 3Playstation3price cutprice dropPriceCutPriceDropps3xboxxbox 360Xbox360Fri, 13 Jun 2008 17:32:00 EST<![CDATA[Sony launches 40GB PS3 in Europe for €399]]>http://www.engadget.com/2007/10/05/sony-launches-40gb-ps3-in-europe-for-399/http://www.engadget.com/2007/10/05/sony-launches-40gb-ps3-in-europe-for-399/http://www.engadget.com/2007/10/05/sony-launches-40gb-ps3-in-europe-for-399/#comments
Right on cue, the 40GB PlayStation 3 is indeed being confirmed by Sony. Announced today in London, the system that's been clamored over for what seems like ages now will "launch throughout the SCEE territories" on October 10th for €399 ($565), which means you don't have too awfully long to wait (or save up, for that matter) before getting your hands on one. Of note, the new model does feature just a pair of USB 2.0 ports rather than four, it no longer boasts the multi-memory card port and it is "no longer backwards compatible with PlayStation 2 titles." Also, the existing "60GB PS3 Starter Pack" will be reduced to €499 ($707), but only while supplies last. We'll keep our ear to the ground in case the news eventually impacts the US. Check out the new addition in high-resolution below.

[Via PS3Fanboy]

Gallery: Sony launches 40GB PS3 in Europe for 399 Euros

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Sony launches 40GB PS3 in Europe for €399 originally appeared on Engadget on Fri, 05 Oct 2007 12:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>40gb ps340gbPs3breaking newsBreakingNewseuropeplaystation 3Playstation3priceprice cutprice dropPriceCutPriceDroppricespricingps3sonyFri, 05 Oct 2007 12:00:00 EST<![CDATA[PS3 price-cut coming October 12th?]]>http://www.engadget.com/2007/10/01/ps3-price-cut-coming-october-12th/http://www.engadget.com/2007/10/01/ps3-price-cut-coming-october-12th/http://www.engadget.com/2007/10/01/ps3-price-cut-coming-october-12th/#commentsWell folks, it looks like the funky, PS3 price-drop happenings you've been hearing about lately may very well be dropping all over the place. Apparently, hot on the heels of a new filing with the FCC, and various rumors concerning an approaching $399 console, Sony (which has heretofore denied the chatter) has announced a "Big Bang" press conference to take place on October 12th, where many believe they will intro a new, lower priced 40GB console. With nothing big slated for the holiday season yet, and Xbox 360 price-cuts and bundles being bandied about, it makes sense that Sony would come out swinging before holiday shoppers hit the stores. It's truly a good time to be a buyer.

Read -- PlayStation 3 getting holiday makeover: $399 PS3 rumor has legs
Read -- Rumor: Sony has 'big bang' announcement Oct. 12

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PS3 price-cut coming October 12th? originally appeared on Engadget on Mon, 01 Oct 2007 14:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>40GBplaystation 3Playstation3price cutprice cutsprice dropPriceCutPriceCutsPriceDropps3sonyMon, 01 Oct 2007 14:03:00 EST<![CDATA[Sony shrugs off rumors of £299 PlayStation 3]]>http://www.engadget.com/2007/09/25/sony-shrugs-off-rumors-of-299-playstation-3/http://www.engadget.com/2007/09/25/sony-shrugs-off-rumors-of-299-playstation-3/http://www.engadget.com/2007/09/25/sony-shrugs-off-rumors-of-299-playstation-3/#commentsFor those keeping a close eye on the pricing drama surrounding Sony's PlayStation 3, you've no doubt heard the whispers suggesting that the firm may slash the price of its (comparatively) expensive console to better compete with those other guys. Apparently, Sony Computer Entertainment Europe has informed GamesIndustry that the recent talk of such cuts -- particularly the ones pointing to a pared-down £299 ($602) model in the UK -- is nothing more than "rumor and speculation." 'Course, Sony has been known to give out those non-denial denials a time or two before, so we wouldn't be floored to see a few pounds shaved off in the not-too-distant future.

[Via TechDigest]

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Sony shrugs off rumors of £299 PlayStation 3 originally appeared on Engadget on Tue, 25 Sep 2007 20:38:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>playstation 3Playstation3priceprice cutprice dropPriceCutPriceDroppricingps3sonyTue, 25 Sep 2007 20:38:00 EST<![CDATA[PS3 price cut will stick, says industry analyst]]>http://www.engadget.com/2007/07/16/ps3-price-cut-will-stick-says-industry-analyst/http://www.engadget.com/2007/07/16/ps3-price-cut-will-stick-says-industry-analyst/http://www.engadget.com/2007/07/16/ps3-price-cut-will-stick-says-industry-analyst/#comments
Adding a negligible amount of fuel to a fire which should probably just burn out already, industry analyst Michael Pachter predicts that the 80GB PS3 will drop in price to $499 once the remaining stocks of the 60GB version have sold through. Of course, Sony has flip-flopped so much on this issue that it's hard to take this sort of "news" with anything other than a massive grain of salt. Regardless, according to Mr. Pachter, "the Sony entry level price of USD 499 is here to stay." So frugal PS3 fans, take heart... or don't take heart. Honestly, it's just really tough to say right now.

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PS3 price cut will stick, says industry analyst originally appeared on Engadget on Mon, 16 Jul 2007 12:11:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>60gb80gbprice cutPriceCutps3sonyMon, 16 Jul 2007 12:11:00 EST<![CDATA[PAL markets to see PS3 price drop on July 12th?]]>http://www.engadget.com/2007/07/10/pal-markets-to-see-ps3-price-drop-on-july-12th/http://www.engadget.com/2007/07/10/pal-markets-to-see-ps3-price-drop-on-july-12th/http://www.engadget.com/2007/07/10/pal-markets-to-see-ps3-price-drop-on-july-12th/#comments
It's practically a foregone conclusion that the price drops we North Americans saw on Sony's PlayStation 3 would hit other markets eventually, but the managing director of Sony Computer Entertainment in Australia may have revealed exactly when that drop is coming. According to a blurb at SmartHouse News, Michael Ephraim has apparently stated that a "PAL market announcement will be made on July 12th regarding price cuts to the PAL market PS3." More specifically, consoles sold in Australia "could be cut by as much as 17-percent," which would purportedly lower that model to AUD$829, and gamers in the UK could see the PS3 lowered to a much more respectable £350 if the percentage discount carries over. Only time will tell, eh?

[Via PS3Fanboy]

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PAL markets to see PS3 price drop on July 12th? originally appeared on Engadget on Tue, 10 Jul 2007 23:09:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>AustraliaAustralianeuropeeuropeanPALplaystation 3Playstation3priceprice cutPriceCutpricespricingps3sonyukTue, 10 Jul 2007 23:09:00 EST<![CDATA[Microsoft has Xbox 360 price cuts in the works as well?]]>http://www.engadget.com/2007/07/09/microsoft-has-xbox-360-price-cuts-in-the-works-as-well/http://www.engadget.com/2007/07/09/microsoft-has-xbox-360-price-cuts-in-the-works-as-well/http://www.engadget.com/2007/07/09/microsoft-has-xbox-360-price-cuts-in-the-works-as-well/#comments
Oh, don't act so surprised. Was there ever really any chance that Microsoft would let Sony get a free ride for long on price cuts and start swiping console sales? Wedbush Morgan analyst Michael Pachter doesn't think so, and he's come out with predictions of price cuts across the board for the Xbox 360, in response to Sony's impending $100 PS3 slash. Michael expects the Elite to drop from $479 to $399, the Premium to sink from $399 to $349, and the Core to fall from $299 to $249. He seems to think it's connected with the Xbox 360 shipment shortage of late -- which could just as well be caused by a potential heatsink revamp, but his price-cut logic probably isn't far off either. Unfortunately for those of you waiting for a Nintendo console to make less of a dent in your wallet, Wedbush Morgan doesn't expect the Wii or DS prices to move by the end of the year, as sales remain strong for those two.

[Thanks, Pachter]

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Microsoft has Xbox 360 price cuts in the works as well? originally appeared on Engadget on Mon, 09 Jul 2007 13:21:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>microsoftprice cutPriceCutps3sonyxbox 360Xbox360Mon, 09 Jul 2007 13:21:00 EST<![CDATA[Target stores selling PS3 at $499]]>http://www.engadget.com/2007/07/07/target-stores-selling-ps3-at-499/http://www.engadget.com/2007/07/07/target-stores-selling-ps3-at-499/http://www.engadget.com/2007/07/07/target-stores-selling-ps3-at-499/#commentsListen up boys and girls, if you've been cramming change into your piggy banks and patiently waiting, you'd better go get a hammer, because Target has got your PS3 for $100 cheaper. Hot on the heels of the Circuit City circular rumors, we've gotten word that certain (read: not all) Target stores are offering the Sony game system for $499.99, although it appears that the reduction is making its way through the company's computers. Either Sony is headed towards a price drop, or Target is just being real generous.

[Thanks to everyone who sent this in]

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Target stores selling PS3 at $499 originally appeared on Engadget on Sat, 07 Jul 2007 17:11:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>playstation 3Playstation3price cutPriceCutps3sonySat, 07 Jul 2007 17:11:00 EST<![CDATA[Sony has "no plans" to cut PlayStation 3 price]]>http://www.engadget.com/2007/07/06/sony-has-no-plans-to-cut-playstation-3-price/http://www.engadget.com/2007/07/06/sony-has-no-plans-to-cut-playstation-3-price/http://www.engadget.com/2007/07/06/sony-has-no-plans-to-cut-playstation-3-price/#comments
Wait a tick -- if Sony has "no plans" to hack off a cool hundie from the price of its PlayStation 3, what mothership is directing Circuit City? In a brief blurb that can't exactly be taken as the unequivocal truth, Sony President Ryoji Chubachi told Reuters that "at present, we have no plans" to lower the pricetag attached to its PS3 console. Of course, we mustn't forget those contradicting reports showing that Sony actually has been mulling PS3 price cuts since the beginning of this year, and better yet, Sony's been known to deny blatantly obvious price alterations a time or two before. So there you have it, a denial that reeks of non-denial, but even analysts are betting that Sony (officially) trims at least a Benjamin from the machine in the relatively near future.

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Sony has "no plans" to cut PlayStation 3 price originally appeared on Engadget on Fri, 06 Jul 2007 11:46:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>ceoplaystation 3Playstation3priceprice cutPriceCutpricingps3Ryoji ChubachiRyojiChubachisalessonyFri, 06 Jul 2007 11:46:00 EST<![CDATA[Howard Stringer: Sony "studying" PS3 price cut]]>http://www.engadget.com/2007/06/15/howard-stringer-sony-studying-ps3-price-cut/http://www.engadget.com/2007/06/15/howard-stringer-sony-studying-ps3-price-cut/http://www.engadget.com/2007/06/15/howard-stringer-sony-studying-ps3-price-cut/#commentsNot that there's ever been a mainstream game console or gadget that didn't eventually go down in price, but PlayStation fans not ready to plunk down the up to $800 sticker price for a new PS3 can take heart. Sony's Howard Stringer did confirm that Sony is looking at ways to bring down the price on its monolith at some point down the road -- probably way, way down the road -- but unfortunately there wasn't much more to it than that. We know Stringer wants to drop the price on the thing, but as usual one shouldn't expect any formal pre-announcements of price cuts on hardware the company's struggling to make a dime off of.

[Via The Inq]

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Howard Stringer: Sony "studying" PS3 price cut originally appeared on Engadget on Fri, 15 Jun 2007 09:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>howard stringerHowardStringerplaystation 3Playstation3price cutPriceCutps3sonyFri, 15 Jun 2007 09:58:00 EST<![CDATA[Sony mulling more PS3 price cuts?]]>http://www.engadget.com/2007/01/31/sony-mulling-more-ps3-price-cuts/http://www.engadget.com/2007/01/31/sony-mulling-more-ps3-price-cuts/http://www.engadget.com/2007/01/31/sony-mulling-more-ps3-price-cuts/#commentsAccording to Senior VP Takao Yuhara at Sony, that pre-launch price cut in Japan might not be the only one the console will be seeing in its early life. "We may look at the price as part of our strategy to expand the market when the timing is right," said Yuhara. Sony wants to break even in its game division by March 2008, and "Such factors, including price cuts to some extent, are factored in," according to Yuhara. Sony is also still holding fast to its target shipment of 6 million PS3s by March 31st 2007, and with the Wii and 360 breathing down its neck, it might very well have to drop prices to compete. Of course, the semi-promise of some sort of price cuts, possibly Japan-only, before March 2008 is isn't really much to go by, but we'll take whatever threads of hope we can get.

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Sony mulling more PS3 price cuts? originally appeared on Engadget on Wed, 31 Jan 2007 22:57:00 EST. Please see our terms for use of feeds.

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