psychographics
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Researchers can profile Facebook users to a 'T' with just their likes
Remember the time you liked a beer pong video on Facebook and thought nothing more of it? That may have said more about you than your friends and family ever knew, according to researchers at Cambridge and Stanford. They created a computer program that sifted through the Facebook likes of over 85,000 users to see if a person's preferences could rat out their true persona. The team used certain associations that seem fairly obvious; for instance, liking tattoos means you're more likely to drink alcohol. Others were more bizarre: apparently, people who like curly fries tend to be intelligent. Who knew?
