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APB celebrates Steam anniversary with free cigars
There are anniversaries and there are anniversaries. Steam anniversaries are apparently a thing now, as Reloaded Productions is celebrating All Points Bulletin's debut appearance on the digital distribution platform, as well as its official relaunch day. According to the studio, APB has proven incredibly popular on Steam during its year run. Chief Marketing Officer Rahul Sandil conveys the company's appreciation: "We want to thank our player community and our friends at Steam for all the support and love they have shown APB Reloaded for the last year. With over three million downloads delivered, APB has established itself as one of the hottest game franchises in the online games industry. Over the next few days we will be making other exciting announcements about the expansion of the APB franchise, so stay tuned." To celebrate the anniversary, the studio is discounting the ATAC 424 NCFP 3 weapon in the store and handing out free cigar and celebrate emotes to all players. [Source: Reloaded Productions press release]
Taikodom pops into open beta
Are you itching for some fast-and-furious space warfare? Missing your fix after Black Prophecy shutdown? Then you're prime to experience Taikodom: Living Universe, which has leaped into open beta. The sci-fi shooter is now being distributed through GamersFirst. Reloaded Games' CMO Rahul Sandil says he's "stoked" to include Taikodom into the company's roster and promises dozens of additional titles in the coming year. Taikodom is also offering three founder's packages. These packages range from $9 to $49 and include benefits such as in-game items, unique achievements, and lifetime VIP status. [Source: GamersFirst press release]
Steam distributes Fallen Earth, gives out crabs
Fallen Earth has a new ally in its war on boredom: Steam. The digital games distributor added the title to its MMO free-to-play library yesterday, offering its users an additional way to get into the wasteland. To encourage Steam users to sign up, GamersFirst is dishing out a few in-game goodies for those who do so. Players can nab an in-game Steam t-shirt and Gordon's Ward, two items that boost crafting and social skills. Additionally, if you previously played Fallen Earth through Steam, you'll be treated with three days of premium subscription status and a non-combat pet, Trashy the Hermit Crab. GamersFirst SVP of Marketing Rahul Sandil thinks this is a match made in heaven: "Fallen Earth's return to the Steam Network is a huge milestone for us here at GamersFirst. Reintroducing the game on Steam side-by-side with APB Reloaded further cements our commitment to offering the hard-core gaming experience to players without an entry cost." Fallen Earth is a staff favorite here at Massively, and if you're curious about the title, check out our recent Why I Play column on the game.
GamersFirst sees a management shakeup
GamersFirst is in the minds of gamers for its successful relaunch of APB: Reloaded, which went from a lightning-fast shutdown to a successful free-to-play title. The company is also developing new games based on original IPs for future release. But there's some rumbling going on behind the scenes at the company, as the company's parent corporation, K2 Network, saw the resignation of its CEO, Joshua Hong. Bjorn Book-Larsson, former COO and CTO, has been promoted to the CEO position, with Hong's future uncertain. The official statements claim that the transition of power was amicable and pre-arranged, but it also comes on the heels of worldwide layoffs from K2 and rumors of a power struggle behind the scenes. Rahul Sandil, the company's public relations chief, claimed that there was no truth to these rumors and that the plan was to move forward from simple localizations of titles developed in foreign markets. Sandil went on to confirm that APB: Reloaded continues to be a large-scale success for the company and that further development will be centered around work that Book-Larsson had already seen during his time as CTO and COO.
APB: Reloaded cracks into Steam's most-played games
Calling all cars -- all three million of them, even. Yes, that's how many players APB: Reloaded now claims, which allows the game to crack into the top ten games being played on Steam and places it second on the list of free games. That's definitely a big impression, one that couples nicely with the game's recent release of a boxed retail copy with several bonus items for first-time or existing players. According to Rahul Sandil, SVP of marketing and business development for GamersFirst, "[GamersFirst] recognized the potential for APB: Reloaded to be a true breakout hit in the Free2Play category all through beta testing." The game's new Fight Club gameplay mode hasn't hurt the game's popularity either, which is all pretty good for a game that originally set a record for its quick shutdown. The future of APB: Reloaded remains to be seen, but the present is certainly looking bright. [Source: GamersFirst press release]
Massively Exclusive: GamersFirst on yesterday's layoffs and the future of APB
It's been a whirlwind couple of days for the folks at GamersFirst. Yesterday we broke the story of layoffs at the company, and today the free-to-play firm has come forward to chat with us about what exactly is going on (and what exactly it's thinking in regard to the new Occupy Free2Play promotion). We talked with Rahul Sandil, G1's senior vice president of marketing and business development, and he had some interesting things to say about the future of both APB Reloaded and Fallen Earth.
In Russia, APB Reloaded hijacks you!
All Points Bulletin's comeback looks to be in a stronger position than ever before as GamersFirst has just inked a deal with Innova Systems to publish and distribute the title in Russia and the Commonwealth of Independent States. This hugely expands APB Reloaded's potential market as the title is on the verge of relaunch. While you may not have heard of Innova, GamersFirst's Rahul Sandil said that the company is well-established with a solid reputation in the region. "After an exhaustive diligence, it became clear that Innova was truly the only choice for distributing APB Reloaded to the Russian Federation. With six years of local market experience and more than two million active users, we know that APB Reloaded will flourish in Russia under Innova's watchful guidance," he said. APB players in Russia will need to use Innova's 4game publishing platform to access the game -- which, like it is elsewhere, will be free-to-play.
APB Reloaded gets North American retail distributor
OK, remember last month when GamersFirst seemed to shoot down the notion of APB Reloaded coming to a retail shelf near you? Apparently those rumors were more than idle scuttlebutt, and senior marketing VP Rahul Sandil's statement that GamersFirst was evaluating its options was more than idle PR-speak. In a new press release issued this morning, GamersFirst revealed that it is partnering with Interactive Gaming Software to bring the massively multiplayer shooter to your local gaming store. Sandil says that "the response from retail has been so overwhelming that we are considering launching with a half-million units." What will retail customers get for their $29.95? Aside from the box and manual, the package boasts $50 worth of in-game items including a permanent high-performance vehicle, a permanent in-game weapon, and 30 days of premium account access (which grants increased mission rewards, reputation gains, and a 20% cash shop discount).
GamersFirst announces acquisition of Fallen Earth with new F2P business model
After last month's announcement by GamersFirst that the company is taking over the hardware side of Fallen Earth, most of us made the obvious connection that the post-apocalyptic MMO would be heading into free-to-play territory. Even while hinting at it in a recent E3 interview, GamersFirst never really came out and said anything definitively. Well, it has now. Today, GamersFirst has given us the exclusive news that it will be taking over the operations of Fallen Earth immediately. Of course, following all other games in the GamersFirst library, Fallen Earth will also adopt a F2P business model. But what does this mean for the development of Fallen Earth? Will GamersFirst take over production and content design? Just how free will the game be? Follow along after the jump for answers to those questions and more.
APB: Reloaded's Rahul Sandil expands on development plans
Yesterday's announcement that GamersFirst is planning to launch APB: Reloaded was an exciting one. Fans of the game's previous iteration are simultaneously excited to see it returning and a little anxious about how well it will go. We at Massively are just as interested as you are, and now that the initial announcement has made the rounds, we want to know more! GamersFirst SVP of Global Markets and PR Rahul Sandil took some time from his busy schedule to chat with us about what's in store for the game. Follow along after the jump for all the latest on APB: Reloaded!
