RetailExpansion

Latest

  • OUYA makes broader push into European market

    by 
    Joseph Volpe
    Joseph Volpe
    10.02.2013

    OUYA, one of Kickstarter's more high-profile success stories, is looking to make more of an impact overseas. The company announced plans today for its massively funded Android mini-console to be available across a wider swath of European markets. According to a report on Gamasutra, deals with select distributors are already in place and consumers in both Western and Eastern Europe should see stock appear at retail outlets by the end of October. It's not yet known exactly which Eastern European countries will be privy to this retail expansion, but chances are, if you're living on the Western end, you're more than adequately covered.

  • Microsoft Store to expand retail presence by 2014, makes shopping for a PC redundant

    by 
    Joseph Volpe
    Joseph Volpe
    07.15.2011

    Microsoft really wants to hang with the cool kids at the mall. Or, at least park its retail derriere next to the likes of Apple's sleek boutiques -- to the tally of 86 stores by 2014. We know most of you are scratching your heads thinking, "Microsoft store? Don't you mean Best Buy?" Aye, but we don't. The MS-branded outfits started cropping up in 2009 and with 11 locations already dotting our map, COO Kevin Turner hopes to plant some more Windows flags in California, Florida, most of the northeast and even some overseas territories. Comments regarding the Ballmer-led company's retail expansion came during the 2011 Worldwide Partner Conference and centered mostly on the benefits of customer feedback. It sure is nice to see the former market monopolist catering to us plebes, but we're more interested in the D-list stars and awkward dancing destined to accompany opening ceremonies.