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Microsoft has promoted executive Don Mattrick to "president" of its Interactive Entertainment Business, which includes the company's Xbox business, as well as its PC and mobile gaming efforts. Previously, Mattrick was labeled a "senior vice president," though his responsibilities have not appeared t...

October 1st 2010 at 3:30pm 0 Comments
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Xbox department head Robbie Bach and "Chief Experience Officer" J Allard (considered by some to be the father of the Xbox) will be ending employment with Microsoft this fall, according to an internal memo sent from company head Steve Ballmer and acquired by TechFlash. Allard will stay on in some fo...

May 25th 2010 at 12:15pm 0 Comments
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In an interview with Financial Post, Microsoft president of entertainment and devices Robbie Bach said "something like 70% or 80% of the publishers in the world" are already working on Natal-based games. The interview followed Microsoft's CES 2010 keynote during which Bach announced the hands-free...

January 12th 2010 at 9:00pm 0 Comments
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Remedy's Xbox 360-exclusive Alan Wake, described as "the TV show Lost, as written by Stephen King, and filmed by David Lynch," by Microsoft Entertainment & Devices head Robbie Bach will -- much like Fable II -- be expanded upon via additional downloadable episodes. Bach made the announcement co...

January 6th 2010 at 11:28pm 0 Comments
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[Update, 5:30pm: And off comes the rumor tag! Microsoft may have pulled the post but the original video is still live on its own servers, which you can find right here! We'll scrub through it for more information. Update, 5:47pm: Full transcript after the break.] Microsoft's Channel 9 developer co...

January 6th 2010 at 5:00pm 0 Comments
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digg_url = 'http://www.joystiq.com/2009/10/15/microsoft-discusses-wii-esque-project-natal-branding-strategy/'; While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal proj...

October 15th 2009 at 2:30pm 0 Comments
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When questioned about the possibility of a dedicated gaming handheld vs a phone with multimedia functionality, Microsoft's Robbie Bach expressed his hesitation to enter either market to attendees of yesterday's.First Annual Microsoft Open House. The Entertainment and Devices division prez said, "Th...

October 7th 2009 at 9:30pm 0 Comments
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Speaking at the First Annual Microsoft Open House in Manhattan yesterday, E&D Division prez Robbie Bach danced around the issue of pricing the company's upcoming motion tech for Xbox 360. "Relative to Natal, we'll see how the pricing/costs work out," Bach said. "But I think people should expect...

October 7th 2009 at 11:03am 0 Comments
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Speaking at the First Annual Microsoft Open House in NYC, Robbie Bach, president of the company's entertainment and devices division, was touting the strength of the 360 platform. Along with the impressive news that the results of 425 million games had been crunched for matchmaking, Bach also said...

October 6th 2009 at 11:15am 0 Comments
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Speaking to Variety, Microsoft's Robbie Bach discussed Microsoft's performance during 2008, specifically on how the company plans to woo casual gamers. Bach said that "people are still buying consoles" despite the poor state of the global economy, though they may buy "a little bit fewer games." Bach...

January 12th 2009 at 5:00pm 0 Comments
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Talking with Mercury News, Microsoft's Robbie Bach quelled our fanboy fears (or hopes) of a new Xbox console releasing anytime soon, admitted that they're in no hurry to release the 360's successor anytime soon. "The life cycle for this generation of consoles - and I'm not just talking about Xbox,...

January 12th 2009 at 12:45pm 0 Comments
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In order to release Xbox 360 before its competitors, Microsoft killed the original Xbox at just four years old. November 2009 marks the four year anniversary of Xbox 360, but don't expect the system to become obsolete just yet. Microsoft's Robbie Bach told the San Jose Mercury News that the current...

January 12th 2009 at 11:48am 0 Comments