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Microsoft has promoted executive Don Mattrick to "president" of its Interactive Entertainment Business, which includes the company's Xbox business, as well as its PC and mobile gaming efforts. Previously, Mattrick was labeled a "senior vice president," though his responsibilities have not appeared t...

4 years ago 0 Comments
October 1, 2010 at 3:30PM
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Xbox department head Robbie Bach and "Chief Experience Officer" J Allard (considered by some to be the father of the Xbox) will be ending employment with Microsoft this fall, according to an internal memo sent from company head Steve Ballmer and acquired by TechFlash. Allard will stay on in some fo...

5 years ago 0 Comments
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In an interview with Financial Post, Microsoft president of entertainment and devices Robbie Bach said "something like 70 of the publishers in the world" are already working on Natal-based games. The interview followed Microsoft's CES 2010 keynote during which Bach announced the hands-free controll...

5 years ago 0 Comments
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Remedy's Xbox 360-exclusive Alan Wake, described as "the TV show Lost, as written by Stephen King, and filmed by David Lynch," by Microsoft Entertainment & Devices head Robbie Bach will -- much like Fable II -- be expanded upon via additional downloadable episodes. Bach made the announcement co...

5 years ago 0 Comments
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While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal project is following Nintendo's lead in more ways than just easy-to-play, motion-based technology. It's also followi...

5 years ago 0 Comments
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Speaking at the First Annual Microsoft Open House in Manhattan yesterday, E&D Division prez Robbie Bach danced around the issue of pricing the company's upcoming motion tech for Xbox 360. "Relative to Natal, we'll see how the pricing/costs work out," Bach said. "But I think people should expect...

5 years ago 0 Comments
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Speaking at the First Annual Microsoft Open House in NYC, Robbie Bach, president of the company's entertainment and devices division, was touting the strength of the 360 platform. Along with the impressive news that the results of 425 million games had been crunched for matchmaking, Bach also said ...

5 years ago 0 Comments
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Speaking to Variety, Microsoft's Robbie Bach discussed Microsoft's performance during 2008, specifically on how the company plans to woo casual gamers. Bach said that "people are still buying consoles" despite the poor state of the global economy, though they may buy "a little bit fewer games." Bach...

6 years ago 0 Comments
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In order to release Xbox 360 before its competitors, Microsoft killed the original Xbox at just four years old. November 2009 marks the four year anniversary of Xbox 360, but don't expect the system to become obsolete just yet. Microsoft's Robbie Bach told the San Jose Mercury News that the curren...

6 years ago 0 Comments
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Robbie Bach, president of Microsoft's Entertainment & Devices Division (you know, Xbox), has reiterated for the ... well, we've lost track of the amount of times he's said Blu-ray isn't coming to the Xbox 360. Just for the sake of tradition, TechFlash asked the question again and Bach balked s...

6 years ago 0 Comments
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We thought Robbie Bach did a pretty good job with his portion of the CES Microsoft keynote, with the notable exception of his inability to activate his 360 controller. Maybe it was the nerves, but we could tell from the audience that he just wasn't pushing the Guide button long enough. We can't fau...

6 years ago 0 Comments
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The house Bill Gates built received its share of quizzical looks when it launched Xbox 360 a year earlier than Sony was tipped to ship PS3. Fast forward to today. If you ask MS, it's a move it'll never regret ... and intends to repeat. Speaking with Venture Beat (which, despite its name, is not a ...

6 years ago 0 Comments
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Talking with VentureBeat, Xbox 360 boss Robbie Bach chatted about where the Xbox brand is headed next generation, reconfirming their plan to be the first out of the console release gate once again. "If you take the question of whether it was the right thing to try to be first [with Xbox 360], the an...

6 years ago 0 Comments
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Microsoft is not yet ready to unveil a handheld gaming device, and it may not for quite some time looking at the performance of the PSP. While Sony has met moderate success with the PSP, it has struggled against Nintendo in the sector, and in spite of better hardware, has been unable to beat the N...

6 years ago 0 Comments
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Fun fact: the Xbox 360 hardware issues did not affect customers' overall view of the console. Robbie Bach, head of Microsoft's Entertainment & Devices Group, told a group of reporters, "The amazing part of that whole situation is that when we look at brand preference, customer satisfaction, wil...

6 years ago 0 Comments
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9:00AM pacific has come and gone and guess what kids? We still do not have a Blu-ray equipped Xbox 360 to announce, because it isn't real. So, that CrunchGear rumor was a total bust, who would have guessed? But we really didn't have to wait until this morning to be disappointed, because Microsoft's ...

6 years ago 0 Comments
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Well, it's tomorrow, and despite yesterday's rumor that Microsoft would be announcing a Blu-ray equipped Xbox 360 today (that's yesterday's tomorrow, for those of you confused by that first clause), so far we've so far heard bupkis. In fact, we've heard less than bupkis if you take into account the...

6 years ago 0 Comments