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Each week Ross Rubin contributes Switched On, a column about consumer technology. For the past few years, the media has met iPhone introductions with skepticism that precedes great sales success. This has become such a cliché that the superstitious might worry what would happen should new

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September 29, 2013 at 5:30PM
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Each week Ross Rubin contributes Switched On, a column about consumer technology. The television. The PC. The cellphone. We take the things in these sentence fragments for granted today, but they took many years to enter the mainstream. Could Google Glass herald the next great product that we wil

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Facebook's management doesn't see any dichotomy in the phrase, \"Go big or go home,\" at least as far as it might pertain to Facebook Home. After being dogged for years with questions about whether the Land o' Likes w

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Each week Ross Rubin contributes Switched On, a column about consumer technology. If Chrome OS didn't start out with an inferiority complex living in the shadow of the massive adoption of its cousin Android, and with Eric Schmidt dismissing the hardware that would run it as cheap and interchangeab

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Each week Ross Rubin contributes Switched On, a column about consumer technology. The past decade has now seen at least three industry-wide technologies vie for the future of television -- HD, 3D and now 4K or UHD. The first of these -- HD -- represented a massive change for television that affect

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Just a few months have passed between the introduction of the Droid DNA and the new HTC One, but it seems that HTC has been turned upside down in that time. While the Droid DNA was introduced in conjunction with Veri

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Each week Ross Rubin contributes Switched On, a column about consumer technology. As one would hope in dealing with two products that share the same name, Microsoft has maintained strong consistency between the Surface with Windows RT and Surface Pro. Allowing for a bit of girth variation, there's

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Each week Ross Rubin contributes Switched On, a column about consumer technology. The last Switched On covered some of the major Switchie awards for the year, but there are many other products to recognize: The \"Category's Meow\" Award for Best New Category Creation goes to Supermechanical's TWINE,

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Each week Ross Rubin contributes Switched On, a column about consumer technology. It's that special time of year between the holiday sales and the pre-CES hype that presents an opportunity to consider some of the most innovative devices of the year. Switched On is proud to present the Saluting War

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Each week Ross Rubin contributes Switched On, a column about consumer technology. This week marks Switched On's eighth anniversary. It's difficult to remember as jam-packed a week in terms of industry announcements from major OS providers as the recent seven-day stretch that included a bevy of har

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Microsoft has finally revealed details on the pricing for the all-singing, all-dancing Surface RT. True to Steve Ballmer's word, the Windows RT device is priced competitively with the iPad. It is, in fact, the same p

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Each week Ross Rubin contributes Switched On, a column about consumer technology. If Google had to pick a device category in which it wanted Android to dominate, it would certainly be mobile phones for many reasons. Indeed, the original band of Android backers was dubbed the Open Handset Alliance.

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Apple's App Store has more smartphone apps than those of its competitors. But the sheer size of the library is not the only source of consternation for Google or Microsoft, which would both readily concede that it's

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. More Info Android 4.1 Jelly Bean review: a look at what's changed in Google's mobile OS Sony Xperia Tablet S hands-on Samsung Galaxy Camera One sits far atop the Android smartphone heap while the othe

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. For many products -- TVs and the iPod, for example -- the leap to color displays represented an evolutionary change. But color was just part of the big leap that Amazon made with the Kindle Fire, moving from a readin

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Each week Ross Rubin contributes Switched On, a column about consumer technology. In the unmarked office of 3-D Vision, Inc., you can see a television or PC display a videogame or movie with a convincing stereoscopic effect. That might not seem very unique. However, the television is a CRT from th

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Each week Ross Rubin contributes Switched On, a column about consumer technology. If widespread rumors hold true, the coming weeks will see two of the most successful tablet vendors invade each other's screen size turf. Apple, which once rebuked the 7-inch tablet as unfit for normally proportioned

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. In mature, competitive markets flooded with products, many brands come and go. Last week, though, two companies came to New York City to celebrate milestone anniversaries of their electronic products. Lenovo celebrat

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Each week Ross Rubin contributes Switched On, a column about consumer technology. As Switched On discussed a few weeks ago, and as Microsoft noted in its recent 10-K filing, it is an unavoidable truth that the company getting into the hardware market will cause conflict with its partners. The exte

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Each week Ross Rubin contributes Switched On, a column about consumer technology. In discussing the varied routes Android has taken to the television, Switched On recently touched on OUYA, the cuboid game console that will run Android games. The project has surpassed the $5.5 million mark on Kick

2 years ago 0 Comments