Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. It is difficult enough to turn around one niche product category and make it successful, as Apple did with the iPad. But combining two marketplace failures is almost certainly a recipe for disaster. FiLIP, the new k...

November 21st 2013 at 2:32pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. In a Microsoft strategy that embraces contradiction -- licensing software while trying to build its own devices -- it is unsurprising that goals for the Surface support competing priorities. On one hand, it is a sho...

November 4th 2013 at 6:36pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. On September 2, Microsoft announced that it would pay $7.2 billion for Nokia's handset business, including its smartphones and Asha phones aimed at consumers in developing economies. Key personnel from that business...

September 22nd 2013 at 5:30pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. Motorola's return to the smartphone market after a year ensconced in Googliness raised many questions about how the handset pioneer would introduce a competitive smartphone without appearing to have most-favored man...

September 15th 2013 at 5:30pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. In that human-behavior lab known as the New York City subway, a vacationing family recently sought to get in a group self-portrait on their last day in the Big Apple. But the rocking train kept thwarting the capture...

August 4th 2013 at 6:03pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. Connor "Con" Sumer looked up at the beast that stalked him ever since flat-panel TV sales began to flatten out. "Stereoscopy," he thought, "the word even sounded like an uncomfortable medical procedure." This was fa...

July 21st 2013 at 6:00pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. The recent announcement by Barnes & Noble that it would discontinue its Nook tablets marked the exit of what once promised to be a strong rival to Amazon, at least among bibliophiles. Barnes & Noble's entry...

July 14th 2013 at 5:30pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. The Mac Pro might have been worthy of the "One More Thing" kinds of reveals that Steve Jobs used to do at Apple events. Despite being foreshadowed by Tim Cook as a product the company was going to make in the US, it...

June 30th 2013 at 5:45pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. The television. The PC. The cellphone. We take the things in these sentence fragments for granted today, but they took many years to enter the mainstream. Could Google Glass herald the next great product that we wil...

May 12th 2013 at 5:30pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. Facebook's management doesn't see any dichotomy in the phrase, "Go big or go home," at least as far as it might pertain to Facebook Home. After being dogged for years with questions about whether the Land o' Likes w...

April 14th 2013 at 5:30pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. For T-Mobile, March went out like a lion, a roaring one. With passion for both invention and invective, T-Mobile roared against the contract during its UnCarrier announcement. The nation's fourth-largest (post-carrie...

April 7th 2013 at 6:30pm 0 Comments
Post Thumbnail

Each week Ross Rubin contributes Switched On, a column about consumer technology. If Chrome OS didn't start out with an inferiority complex living in the shadow of the massive adoption of its cousin Android, and with Eric Schmidt dismissing the hardware that would run it as cheap and interchangeab...

March 17th 2013 at 6:15pm 0 Comments