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Each week Ross Rubin contributes Switched On, a column about consumer technology. The television. The PC. The cellphone. We take the things in these sentence fragments for granted today, but they took many years to enter the mainstream. Could Google Glass herald the next great product that we wil...

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May 12, 2013 at 5:30PM
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Facebook's management doesn't see any dichotomy in the phrase, "Go big or go home," at least as far as it might pertain to Facebook Home. After being dogged for years with questions about whether the Land o' Likes w...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. For T-Mobile, March went out like a lion, a roaring one. With passion for both invention and invective, T-Mobile roared against the contract during its UnCarrier announcement. The nation's fourth-largest (post-carrie...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. If Chrome OS didn't start out with an inferiority complex living in the shadow of the massive adoption of its cousin Android, and with Eric Schmidt dismissing the hardware that would run it as cheap and interchangeab...

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. The past decade has now seen at least three industry-wide technologies vie for the future of television -- HD, 3D and now 4K or UHD. The first of these -- HD -- represented a massive change for television that affect...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Just a few months have passed between the introduction of the Droid DNA and the new HTC One, but it seems that HTC has been turned upside down in that time. While the Droid DNA was introduced in conjunction with Veri...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. As one would hope in dealing with two products that share the same name, Microsoft has maintained strong consistency between the Surface with Windows RT and Surface Pro. Allowing for a bit of girth variation, there's...

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Windows powers tablets and PCs. It supports desktop and "Windows 8-style" apps using touch and keyboard / mouse and can run on x86 and ARM CPUs. You can even get it on hardware from Microsoft and third parties. Micro...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. The last Switched On covered some of the major Switchie awards for the year, but there are many other products to recognize: The "Category's Meow" Award for Best New Category Creation goes to Supermechanical's TWINE,...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. It's that special time of year between the holiday sales and the pre-CES hype that presents an opportunity to consider some of the most innovative devices of the year. Switched On is proud to present the Saluting War...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. At a dinner event several years ago, a former editor-in-chief of a major computing trade magazine told attendees that his first published article was about home automation. That article ran back in 1979 -- just two y...

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While it was announced amidst the October departure of Scott Forstall, the news that Bob Mansfield would un-retire to oversee all of the company's semiconductor and wireless work didn't get as much attention. Obviously, we are moving toward an increasingly wireless future. The technologies Appl...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. When Microsoft announced the Surface RT, it seemed clear that the ARM-based product -- with its precious adornments such as the kickstand and, of course, typing covers -- sought to appeal to those wanting to do more ...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. The case for rich operating systems supporting a wide range of applications has been proven out among PCs, tablets and smartphones. But the jury is still out for other devices such as televisions. While Samsung pushe...

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Rumors have swirled that Microsoft is developing a high-powered 7-inch gaming tablet dubbed Xbox Surface, the Reese's Peanut Butter Cup of Microsoft's homegrown hardware brands. Such a move would change the landscape...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. This week marks Switched On's eighth anniversary. It's difficult to remember as jam-packed a week in terms of industry announcements from major OS providers as the recent seven-day stretch that included a bevy of har...

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This week saw the debut of two ARM-powered tablets by old rivals. One eschews traditional desktop input methods; the other embraces them. One occupies the high end of pricing in its class; the other is competitive with the market leader. One had the engineering goal of fitting in one hand; the oth...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Microsoft has finally revealed details on the pricing for the all-singing, all-dancing Surface RT. True to Steve Ballmer's word, the Windows RT device is priced competitively with the iPad. It is, in fact, the same p...

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. If Google had to pick a device category in which it wanted Android to dominate, it would certainly be mobile phones for many reasons. Indeed, the original band of Android backers was dubbed the Open Handset Alliance....

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Apple's App Store has more smartphone apps than those of its competitors. But the sheer size of the library is not the only source of consternation for Google or Microsoft, which would both readily concede that it's ...

2 years ago 0 Comments