search-term
Latest
Diablo III is one of the most-searched terms of the year
If games were having a popularity contest, then Diablo III just won by a landslide. Google Zeitgeist posted the most-searched-for terms of the year across the world, and Blizzard's action-RPG clicked in at number five. While it wasn't enough to topple Gangnam Style, it was by far the highest game mentioned in the overall list. Diablo III also topped the video game list in the United States, beating out other major titles like Mass Effect 3 and Halo 4. According to Google, the lists were "ranked in order of the queries with the largest volume of searches."
Google knows what you did this summer, shares it with the world
What we wouldn't give to have access to Google's treasure trove of human wonderings. Every day millions of folk tell the search giant exactly what they are thinking about, without even realizing it. It's not all take take take, though, as Mountain View has just released some data letting us all know what we and our (geographical) neighbors did this summer. By compiling popular search terms used in Google Maps between May and September, we can see that, while Canadians and the Spanish were looking for the beach, Britons were more partial to a game of Squash, or a trip around Trafalgar Square. Back home, Death Valley, Redwood and Yosemite National Parks were earning the most interest, while Paintball was the top activity -- but we're hoping the two are unrelated. Want to see how the Dutch like to unwind, or how Indians like to cool off? Jump on the tour bus source link to find out more.
Google to switch on 'semantic search' within months, emphasize things as well as words
A search engine should be about more than just keywords. MC Hammer believes that passionately and Google must do too, because over the next few months and years it'll gradually adjust its own algorithms to put greater emphasis on "semantic search". Under this system, search queries are run through a vast knowledge database that discovers relationships with other words and facts. A Mountain View exec explained it thus: If you search for "Lake Tahoe", you won't just get ranked websites containing those two words but also key attributes about the lake, such as its location, altitude, average temperature and Bigfoot population. If a piece of knowledge isn't the in the ever-expanding database, the search engine will still use semantic search to help it recognize and evaluate information held on websites. In doing this, Big G hopes to compete with social networks that are amassing their own valuable (and sometimes intrusive) databases full of personal information, while also encouraging people to stay longer on its site and see more targeted ads. Google, who is Viviane Reding?
BP damage control extends to purchasing search terms like 'oil spill' on Google, Yahoo
If you're looking for the latest updates on the Gulf Oil Disaster, you're probably not wondering "how BP is helping," but that hasn't stopped the company from snatching up keywords on various sites. "We have bought search terms on search engines like Google to make it easier for people to find out more about our efforts in the Gulf," BP spokesman Toby Odone told ABC News. We regret to inform ol' Toby that if it cannot manage the oil spill, managing its PR is not going to placate anybody.
