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EVE Evolved: EVE Online's top selling points
At E3 this year, EVE Online developer CCP Games said it wants the game to still be running decades from now, continuing its usual trend of steady growth. EVE has barely grown in subscriptions over the past year, and average concurrent logins have flatlined since 2010, but the Crucible and Inferno expansions helped start turning things around. Developers hope to get growth back on track and attract new people to the world of New Eden, but I have to wonder whether they're selling EVE to new people in the right way. EVE has always spread through word of mouth, with people being brought in by friends or starting fresh after hearing an epic story of in-game events or seeing an awesome video. More recently, existing online communities have been drawn to set up shop in the game and bring hundreds or thousands of members with them. People brought in by friends and people who join organisations in-game are more likely to stay in the game long-term, and it's this angle that I think CCP really needs to push. With its single-shard universe, awesome community, and massive scale PvP, EVE has some pretty huge selling points that no other MMO can match. In this week's EVE Evolved, I look at a few of EVE's biggest selling points and how CCP could use them to attract new players.
