seriosity

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  • Learning your leadership skills from World of Warcraft

    by 
    Mike Schramm
    Mike Schramm
    05.14.2008

    We've covered the IBM/Seriosity study before -- that's the one that said players who are able to organize and lead guilds can use those same skills to succeed in the workplace. Just recently, Computerworld sat down to chat with Seriosity co-founder Byron Reeves, who's since used his research to actually develop ways for companies to use MMO-style gameplay in the workplace, including creating a currency system to develop and manage interactions between employees.It's very interesting stuff. Reeves says that MMO games and the leaders in them are a prime example of the environment creating the leader, not necessarily the talents of the person themselves -- when a game gives you the tools and influences necessary to have you leading a guild, you'll do a good job at it. He also says that the speed of online games can be a huge benefit to workers -- when you need to organize groups fast ingame, those skills will directly translate to running groups in real life.Not everything is the same -- Reeves admits that the risks are much smaller when running around a virtual world (no one loses their livelihood if you don't down a boss), and there's a lot more transparency in games -- you can know characters' levels and specs, but you can't really know exactly how much experience your employees have or what they're really good at just by looking them up in the Armory. The interview is definitely an interesting read for anyone who's ever lead a guild or a workplace -- it's becoming more and more apparently that there are many lessons to be learned across both.

  • Run your company like an online game

    by 
    Samuel Axon
    Samuel Axon
    11.07.2007

    Do business culture and the principles of online gaming belong together?Two entrepreneurs in Palo Alto think so. Inspired by Second Life and World of Warcraft, they theorized that principles used in the management of online game communities could be used to manage businesses. They formed a company called Seriosity and its maiden voyage is a product called Attent. It's their first gaming-inspired product, but they want to launch more in the future. Learn more about it after the jump.

  • MMO players make great leaders

    by 
    Elizabeth Harper
    Elizabeth Harper
    07.09.2007

    Do you think that playing World of Warcraft has given you leadership skills? A study done by IBM and Seriosity claims:Hundreds of thousands of players -- sometimes millions -- interact daily in highly complex virtual environments. These players self-organize, develop skills, and settle into various roles. Leaders emerge that are capable of recruiting, organizing, motivating, and directing large groups of players towards a common goal.Of course, IBM and Seriosity are attempting to sell MMO-inspired business solutions, but the study itself is interesting even to those of us who aren't in the market. In it, IBM and Seriosity suggest that within MMOs, players need to organize in order to accomplish goals -- and the skills of the player who organizes your guild's raids are no different from a manager in a traditional office environment.