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  • Adidas announces new smartwatch for runners, available on November 1st for $399

    by 
    Nicole Lee
    Nicole Lee
    10.16.2013

    Just a day after Nike launched the Fuelband SE, Adidas' head of interactive, Paul Gaudio, has just announced a new smartwatch at GigaOm's Mobilized conference in San Francisco. Primarily aimed at runners, he said that it'll have GPS and will not only measure speed and distance but also provide personal training coaching based on your heart rate thanks to the built-in heart rate sensor. This won't only show up on the screen, but there'll be audio coaching via Bluetooth headphones as well. Unlike other smartwatches, Gaudio says the watch can act as a standalone device and will have a media player onboard so you can use it to listen to music. We don't really know too much else about the watch, but we're assuming it's an extension of Adidas' existing miCoach fitness brand. We'll be sure to update this post once we find out more details. It'll launch on November 1st for $399, or £350 in the UK. Update: Looks like Adidas' new device is called the miCoach SMART RUN. Curious folks can check out the press release after the break for more details.