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Oral-B's smart toothbrushes are app-connected and kinda pointless
At the beginning and end of the day, my mind is capable of entertaining only the most basic of tasks. Luckily for those I come into contact with, oral hygiene is something I can take care of on autopilot. Even if you incorporate flossing and rinsing with mouthwash into your regimen, the key activity is a simple one: put paste on stick; put stick in mouth; move stick around. But think of all that data going to waste; you're not exactly keeping tabs on the precise length of your brushing session when you're staring, bleary-eyed into the mirror on a Monday morning, now are you? That's where Oral-B's SmartSeries, app-connected electric toothbrushes can lend a hand, logging that info for your scrutiny so you can modify your habits accordingly. If that already sounds like a gratuitous feature for a toothbrush to have, then you're on my wavelength. I'm not against the concept -- there are scenarios where I picture an app-compatible toothbrush being somewhat useful -- but Oral B's initial efforts feel like an excuse to tack on a gimmick and make an expensive product even more so.
Oral-B's smart toothbrush wants to fix our dumb hygiene habits (hands-on)
Were we expecting to find a Bluetooth-enabled toothbrush here at MWC? No, we weren't. Did we physically put it to the test, after a long line of other exhibition goers? No, we certainly did not. However, we'd be more than pleased to show you how the Oral-B's SmartSeries 7000 might earn its keep. As you're about to see, the $220 gizmo can do plenty of things that normal toothbrushes can't.
