sne platform
Latest
Sony shuffles gaming organizations: so long, SCE, hello new SCE
We're not exactly sure what Sir Stringer is up to with this one, but Sony has now announced a reorganization plan for its gaming-related divisions that should make a few heads spin but ultimately end up with most employees staying where they are. The short of it is that Sony Computer Entertainment will be renamed the "SNE Platform" (or SNEP, for added hilarity), and that Sony's video game business (previously part of SCE) will be transferred to a new division called -- you guessed it -- Sony Computer Entertainment. SNEP will then be responsible for Sony's network business (including PSN, it seems), but only until April 1st, at which point SNEP will simply be dissolved into Sony. The goal of all this, according to Sony, is to "strengthen the network business within the Sony Group," but the company is otherwise staying pretty mum on specifics.
Sony reorganization shuffles names, but doesn't mess with the games
You ready? Okay -- follow along: Sony announced today that the Sony Computer Entertainment subsidiary will change its name to SNE Platform (or "SNEP"), and then transfer its video game operations to a new subsidiary, named -- surprise! -- Sony Computer Entertainment. On April 1, SNEP, which will be primarily operating Sony's network services and business as a wholly-owned subsidiary, will merge with Sony, and then promptly dissolve into the parent company. Since Sony already owns all shares of SNEP, there's not going to be any market action (issuance of new shares, share capital increases or cash payments) upon the merger. So, wait, what's happening? Essentially, Sony is moving its network business out from under the gaming wing and bringing it up to the parent company level. This is a different path than the one laid out a year ago, which suggested SCE, as then operator of the network business (think: PSN), would begin to play a larger role in the unification of the company as it pertains to an online strategy. Instead, the "new" Sony Computer Entertainment will have a slightly more narrow focus, "mainly consisting of the planning, development, manufacturing and sales of home-use/portable game consoles and software," according to the reorganization announcement; and Sony Online Service, including the proposed expansion of PSN IDs to non-gaming Sony devices, will seemingly be handled by a new division (but possibly the same personnel) within the Sony parent company. Though listed as the "Representative Director" of the short-lived SNEP subsidiary, Kaz Hirai will presumably remain in charge of the PlayStation division now and after the April 1 merger. Sub-divisions SCEA and SCEE are unaffected by the reorganziation.
