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  • So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million

    by 
    Daniel Cooper
    Daniel Cooper
    06.15.2012

    British Supermarket behemoth Tesco has snapped up WE7, a streaming music service co-founded by Peter Gabriel that offers personalized radio stations to users, for £10.8 million ($16.7 million). The UK's biggest supermarket has purchased 91 percent of the company, with the remaining stake set to be transferred over shortly. It looks like the chain will use WE7's infrastructure and resources as the spine for a beefier music service as British supermarkets look to diversify into the entertainment market following its purchase of Blinkbox last year.