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Street Fighter Club takes over Brooklyn dive in underground fight night
The first rule of Street Fighter Club is: you do not talk about Street Fighter Club.In spite of that ominous rule, we have no choice but to talk about Capcom's incredibly well-orchestrated community event last Friday night. It's rare to see a games company reach out to the fans with early access to its most anticipated games. It's even rarer to see a games company conduct a PR event in a location like this: a converted bodega in the middle of Brooklyn.We were told that some of the higher-ups at Capcom were uncomfortable with the location, and for good reason too. The neighborhood wasn't "safe" nor "clean," being one of the few neighborhoods in NYC that hasn't been hit by rapidly spreading gentrification. Guys in suits would never come here. And that's exactly what this event was about: reaching out to real fans (who, as you know, don't wear suits).
