SummerDavosConference

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  • QPC's Articulated Naturality Web looks to one up augmented reality

    by 
    Donald Melanson
    Donald Melanson
    09.21.2010

    We've already heard QderoPateo Communications (or QPC) talk up its notion of "articulated naturality" on smartphones, but it looks like the company has really gone all out for the World Economic Forum's recent Summer Davos Conference. That's where the company laid out its ambitious vision for an "Articulated Naturality Web," which promises to take the concept of augmented reality to a whole new level. Described as a "complete renaissance in the way we approach technology," the system would let you check hotel room availability simply by looking at the outside of the hotel, try out different furniture in an empty office space, look at items from a museum before you go inside, and get a weather forecast just by looking at the sky, to name just a few possibilities. Ambitious to be sure, but is it actually attainable in the near future? We certainly hope so. Head on past the break for the video. [Thanks, Marius]