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Each week Ross Rubin contributes Switched On, a column about consumer technology. For many products -- TVs and the iPod, for example -- the leap to color displays represented an evolutionary change. But color was just part of the big leap that Amazon made with the Kindle Fire, moving from a readin

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September 10, 2012 at 5:01PM
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Each week Ross Rubin contributes Switched On, a column about consumer technology. In the unmarked office of 3-D Vision, Inc., you can see a television or PC display a videogame or movie with a convincing stereoscopic effect. That might not seem very unique. However, the television is a CRT from th

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Each week Ross Rubin contributes Switched On, a column about consumer technology. If widespread rumors hold true, the coming weeks will see two of the most successful tablet vendors invade each other's screen size turf. Apple, which once rebuked the 7-inch tablet as unfit for normally proportioned

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Each week Ross Rubin contributes Switched On, a column about consumer technology. In mature, competitive markets flooded with products, many brands come and go. Last week, though, two companies came to New York City to celebrate milestone anniversaries of their electronic products. Lenovo celebrat

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Each week Ross Rubin contributes Switched On, a column about consumer technology. As Switched On discussed a few weeks ago, and as Microsoft noted in its recent 10-K filing, it is an unavoidable truth that the company getting into the hardware market will cause conflict with its partners. The exte

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Each week Ross Rubin contributes Switched On, a column about consumer technology. In discussing the varied routes Android has taken to the television, Switched On recently touched on OUYA, the cuboid game console that will run Android games. The project has surpassed the $5.5 million mark on Kick

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Each week Ross Rubin contributes Switched On, a column about consumer technology. The two worlds of Windows 8 -- one: a traditional desktop UI and the other: the touch-optimized Metro UI -- can, at first, seem so different that they contrast like the multiple personalities of Batman's enemy Two-Fa

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Just two years ago, Google TV paved a way for Android to enter the television via integrated sets, Blu-ray players, dedicated TV add-ons and pay TV set-top devices. For now, the product may almost be as much of a hob

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Fans of the Lincoln-Kennedy coincidences can appreciate similarly contrived dynamics in comparing Nokia and RIM (neither of which, contrary to the occasionally expressed opinion, has been murdered despite \"Apple and

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