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Each week Ross Rubin contributes Switched On, a column about consumer technology. More Info Amazon likely to announce media streamer at April 2nd event Showtime's Anytime app arrives on Roku Amazon will reportedly launch a free video streaming service Apple makes its money by selling dev

8 months ago 0 Comments
March 29, 2014 at 3:31PM
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Each week Ross Rubin contributes Switched On, a column about consumer technology. In the heyday of Palm organizers, when even the speeds of 3G data seemed like a distant fantasy, a debate raged as to whether the future of pocket devices could belong to one or two devices. Those who favored two de

9 months ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Regardless of what one may think about the potential for smartwatches, one of the most exciting things about a new device category is that there is so much experimentation with form factors and capabilities. We've a

9 months ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. The last Switched On discussed how many of the Risks and Challenges sections of Kickstarter campaigns fail to portray an accurate picture of what might go wrong. This was true in the case of the Auris Wily. It, like

9 months ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Crowdfunding has been a boon to companies that are bringing some of the most exciting and innovative devices to market. But sometimes things go wrong. Last March, the first of a two-part Switched On discussed some o

9 months ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Inexpensive 7-inch tablets were everywhere in 2013 and became, as Switched On noted in December, a populist platform that fulfilled the promise of the sub-$100 PC. But despite their exceptional portability, aided by

10 months ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Sony recently bid farewell to three device categories. The long-struggling Japanese consumer electronics giant is selling off its PC division, spinning out its TV group into a separate company and getting out of the

10 months ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. The last Switched On discussed many of the limitations of today's fitness monitors and how input regarding other lifestyle variations could create a more complete picture of how we control our health. But there are

10 months ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Some of today's leading wearable devices are, at their core, little more than souped-up pedometers. Their once-dim monochrome LCD screens have migrated from atoms to bits that connect to the internet, allowing them

11 months ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. It's that special time of year between holiday sales and the pre-CES hype cycle that presents an opportunity to consider some of the most innovative devices of the year. Switched On is proud to present the 2013 Salu

11 months ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. The last Switched On discussed the contrast between the $100 laptop concept of 2006 and the $100 tablet reality of 2013. In that case, an idea that didn't bear fruit was succeeded years later by a different approach

12 months ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Back in 2006, at the height of interest in the One Laptop Per Child-fueled $100 computer, I embarked on a quest to find such a device on the market -- with a catch. Since there were no such computers readily availa

1 year ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. The last installment of Switched On discussed the merits of Microsoft divesting itself of Bing. While Bing is still firmly embroiled in a duel with a company that has seen tremendous momentum in the past decade, the

1 year ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Much like George Orwell's classic 1984, wars continue in the technology industry without seeming regard for who the enemy is or who it once was. Take, for example, Nokia's embrace of Windows Phone and Microsoft's su

1 year ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. In April, Evernote CEO Phil Libin announced his company was getting into the hardware business -- gradually, at first, by partnering with others. Carrying through on that intention at the company's third developer's

1 year ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. It is difficult enough to turn around one niche product category and make it successful, as Apple did with the iPad. But combining two marketplace failures is almost certainly a recipe for disaster. FiLIP, the new k

1 year ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. If one takes a narrow view of the tablet market, the largest PC makers have fared especially poorly as a group. At the launch of the iPad, HP, Dell, Acer and Lenovo had little experience with the Android ecosystem,

1 year ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. In a Microsoft strategy that embraces contradiction -- licensing software while trying to build its own devices -- it is unsurprising that goals for the Surface support competing priorities. On one hand, it is a sho

1 year ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. This week marks the ninth anniversary of the column. A decade ago this month, and a year before the debut of Switched On, Apple made the decision to release iTunes for Windows following what was reportedly a profani

1 year ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. A general love of the new notwithstanding, it has always been a bit odd that new flagship phones from Apple have dramatically outsold previous generations. Mostly because so much of the iPhone's value comes from sof

1 year ago 0 Comments