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Former EA boss invests in Will Wright's Syntertainment
John Riccitiello, former CEO of EA, is the third board member and an investor in Syntertainment, the startup from SimCity creator Will Wright. Syntertainment recently secured $5 million in funding, part of which is attributed to Riccitiello, GamesBeat reports. "John is one of the smartest guys I know," Wright says. "I've always enjoyed working with him, especially because he really is a gamer at heart. At the same time his strategic insights into the rapid evolution of the entertainment industry continue to inform and inspire me." Syntertainment focuses on "the intersection of entertainment and reality," and it is dedicated to "changing the world through uniquely fun and lasting user experiences," its About page reads. In May, Wright divulged Syntertainment's aim to make a game about individual lives. "I am very interested in basically how we build a game about the player, around the player's life, around the things that they they know, the places they go, the people they hang out with," Wright said. That sounds about (W)right.
Will Wright's new IP focuses on players' individual, everyday lives
SimCity and Sims creator Will Wright elaborated on his next game at today's Game Horizon conference in the UK. Wright wants to bring gaming back to "normal, everyday life" with his new IP, and it'll be something "more mobile-based" than the likes of EA's SimCity. Wright, speaking via a video stream, said he wanted to make games that "are extremely relevant to the player, and extremely unique to each individual." To Wright, the ability to have different player experiences with single games is what makes the medium unique. "That really is the most important advantage that we have in games," Wright said, "And I don't really see us grabbing that and going down that path as fully as we could."
