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NBC will finally air all of the Olympics live, across time zones
Today NBC announced that for the 2018 Winter Olympics, it will finally back off of its hated policy of tape delaying significant portions of the games. In 2016, it streamed much of the competition live, but segments like the Opening Ceremony and each day's prime time programming got the tape delay treatment on TV. In a world connected in real time by phones, Facebook and Twitter, splitting up viewers makes less sense than ever, and NBC is finally acknowledging that instead of just pointing to the ratings or encouraging that viewers "move back east."
Research firm shocks the internet, says most viewers loved NBC's Olympics coverage
We're not sure where the Americans Q & A Research polled live, but they must not have a decent network hookup out there because they appear to represent the most silent of majorities: the ones who absolutely loved how NBC handled the Winter Olympics. Also reported was an average of 20 hours of viewing each, with figure skating, hockey and speed skating taking top spots on the most watched events list. Even though the often ridiculous tape delay strategy was one of the most often heard complaints around these parts, it only warranted a single line in summary, noting "some" found it frustrating, but that the most notable problem was actually too much studio commentary. Are we that out of touch with the mainstream, with our DVRs, HDTVs and interest in interactive and online content, or is this study just completely off base?
NBC turns off the tape delay, will air Men's Hockey final live in all time zones Sunday
We doubt this represents a long term shift in NBC's Olympic broadcast strategy, but it has announced it will broadcast the Gold Medal Men's Hockey game live in all time zones. That's right, even PST & MT denizens can tune into the game, originally scheduled to air later on tape delay, as it occurs beginning at 3 p.m. EST / noon PST Sunday afternoon. Still, after 16 days of continually shifting delay strategies OTA, cable and online, it's probably too little too late to wipe the bitter memories from the minds of many viewers.
How does NBC justify tape delaying the Olympics? Pretty easily
You can't throw a rock on the internet without hitting someone frustrated by NBC's handling of the Winter Olympics. ESPN and The New York Times can barely hide their giggles while posting event results hours before they air and West Coast viewers have to endure an additional delay to watch an event happening in their own time zone. Compare these quotes by NBC Olympics chairman Dick Ebersol, first in 2001, then later in 2008 posted by Deadspin and The Bastard Machine: 2001 - "A domestic Olympics cries out to be telecast live across the entire country as previous U.S. games have been," he said. "I am emphatic that delaying our primetime Salt Lake coverage is a mistake." 2008 - "...the viewers have repeatedly told us that the vast majority of them, well in excess of 80 percent, want to see the Olympics when they're available to see the Olympics. They don't want to see the key events of the day happening at 4 or 5 o'clock their time." Meanwhile NBC CEO Jeff Zucker a.k.a. the guy who keeps Heroes on the air appears completely pleased by the ratings results in this video interview with CNBC embedded after the break. Whether it's still the local affiliates who are to blame or simply a silent majority of tape delay loving Luddites, it doesn't appear NBC plans on changing course for any reason. Still, feel free to drop by their message boards and let them know how you really feel about it, and hope ESPN nabs the rights for future Games.
