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Google will no longer scan your Gmail for ad targeting
Gmail is the de facto standard for personal email accounts, with more than more than 1.2 billion people using the free service. One criticism, however, is that Google scans your email for keywords so it can better target ads directly to you. Not anymore, though. Just like Google did away with email scanning in the G Suite enterprise version of Gmail, it will do the same for the consumer app. The new rule will go into effect later this year. Google's Diane Greene makes it fairly clear in a blog post: "Consumer Gmail content will not be used or scanned for any ads personalization after this change."
Now advertisers can target users who tweet a certain emoji
As much as we debate new Twitter features that affect users, in its pursuit of revenue the company is constantly courting advertisers. Its latest gambit capitalizes on that oh-so-popular element of modern conversation and 2015 "word" on the year: the emoji. Now, advertisers can target more than just specific words in tweets, they can also cite particular emoji to find users they believe will be receptive to their pitches. In other words, use the pizza emoji in a tweet and expect an ad from Dominos or someone similar coming your way soon. Twitter also says it can serve up users "based on their expressed sentiment" and "based on their passions." We're not sure what this will mean for the eggplant or 💯 emoji, but users will probably find out soon enough.
Breakdancing breaks SWTOR enemies' spirits [Updated]
We've heard of many a bug and exploit in MMOs over the years, but sometimes there comes along one special case that is so entertaining you can't help but wonder if some mischievous developer planned it on purpose. Such is the case with Star Wars: The Old Republic's latest glitch, where players busting a groove actually affects combat. According to several sources that confirmed this, by typing /getdown during combat (a dance move) enemies attacking you will be continually interrupted -- including bosses. Perhaps the bad guys were so amazed that players could do the moonwalk that they become stunned out of awe? If you're hoping to wield your incredible dance powers for either the light or dark side of the Force, know that BioWare is fully aware of this exploit. Considering that the studio removed all mentions of the bug on the forums, we can assume that a fix is coming to the game sooner rather than later. [Thanks to Kaizlu for the tip!] [UPDATE: The Reverend Shaw Moore has arrived in SWTOR and accounts are being banned for getting down. Accounts taking advantage of this bug are being sanctioned with the explanation that the offending characters "participated in abusing game mechanics to prevent enemy NPCs from targeting the user", and that "dancing is currently not permitted outside of special Dance Zones."] [UPDATE #2: BioWare sent us a note saying that the previous update was based on a troll posting to Reddit and that this is a "fake ban email."]
En Masse issues official clarification regarding TERA's action combat
Rumors have been flying about TERA this week, mainly due to a pair of ThisIsGame.com interviews with Bluehole Studio higher-ups that were translated from the original Korean by TERAfans. Today, En Masse Entertainment (TERA's North American publisher) has issued an official statement clarifying the second piece, and more specifically, shooting down any notion that TERA's long-touted action MMO combat has changed. "TERA's combat system hasn't changed and action remains a crucial element to the game. There was a mistranslation in the article where the phrase 'lock-on system' was used instead of 'lock-on skill,' which was the original context of that statement. We are committed to making adjustments to TERA based on player feedback, but the game will still offer all the depth of an MMO with the intense action combat system. This will not change," said Matt Atwood, director of public relations for En Masse.
TERA interview translation hints at targeting and combat changes
Despite the recent rumors of a prolonged delay in the North American/European testing and release schedule, there are still plenty of interesting goings-on in the world of TERA. ThisisGame.com has once again published an interview with Bluehole Studio heavyweights (including TERA's executive developer, CEO, and lead graphic artist), and once again the Korean original has been translated by the folks at TERAfans. There are quite a few interesting nuggets to be found throughout the piece, none more curious than the apparent closed beta tweaks to the game's much-ballyhooed targeting system. We'd like to stress "apparent" here because in the absence of confirmation from North American publisher En Masse Entertainment, these translations fall squarely under the rumor sub-heading. That said, if the info is accurate, it represents a shift from what we've heard of the game's combat thus far. "TERA is an MMORPG with action elements, but the game itself is not an action game. If we call TERA a non-targeting game, many people expect an action game. Throughout the game's various tests, we tried to make TERA easier to get into, adding a lock-on system and many other improvements. After those changes we also decided to rename the non-targeting system to "free targeting system". Let's be honest free targeting rolls off the tongue better doesn't it? It doesn't sound so negative," the article says.
iAds uses iTunes history, location information to target advertising
We've heard about this before, but now that it's up and running, this is probably worth a revisit. Apple's iAds system actually uses lots of your information, including your iTunes purchasing history, location data, and any other download or library information it can suss out about you, to determine what ads you see. So say a few marketing firms working with the large companies now buying and selling iAds. A recent series of ads for soap was able to target "married men who are in their late 30s and have children." That's very specific, and when Apple rolls out the full program, it'll even be able to use things like iBooks purchases and iTunes movie and TV downloads to target you with advertising. Is there anything wrong with that? Not really. Apple isn't running the only targeted advertising network, of course, and the whole problem with analytics firms like Flurry is that they were tracking and sharing this information anyway through third-party apps. Apple also isn't sharing your personal information; it's just connecting you with advertisers who want to speak with you, not actually telling those advertisers who you are. Apple knows what you've purchased in iTunes, but that information isn't necessarily communicated to Nissan or Best Buy. If you're still worried about iAds, though, Apple does offer a way to opt-out of sharing your location or purchase information; you can go to https://oo.apple.com/ in your iOS 4 device's browser and register to opt-out of that kind of targeting. You will still see iAds, but Apple won't use your personal information to choose them for you.
More information on the stats of Final Fantasy XIV
With the changes coming to Final Fantasy XIV after the first round of public testing, there are many older concepts going away, newer concepts coming in, and more than a few ideas that the community railed against which have been gutted long before release. The most recent issue of Dengeki has taken a look at some of the hard mechanics and numbers in the current test version, and that results in some interesting pieces of new information compared to what we already knew. HP, MP, and TP, previously stats that could be raised as a character's physical level improved, now increase automatically with physical level. Three stats -- Agility, Charisma, and Luck -- have been yanked, with the six remaining stats (Strength, Vitality, Dexterity, Piety, Mind, and Intelligence) still raised via points. It also appears that damage will be applied to various parts of a monster's body, allowing for tricks such as disabling a monster's special attacks via careful targeting. While we don't know quite enough to start down the road toward min-maxing characters in Final Fantasy XIV, we're getting a clearer picture of the game's operation every day.
WoW Rookie: Stay on target with raid icons
New around here? WoW Rookie points WoW's newest players to the basics of a good start in the World of Warcraft. For links to all our tips, tricks and how-to's, visit WoW.com's WoW Rookie Guide. In your group of regulars, who's the nipple and who's the thong? Raid target icons can take a new player by surprise. Baddies look that much more terrifying with a skull icon floating over their heads -- yet all in all, it seems like a logical mechanic that you didn't happen to notice whenever it kicked in. But what about that mob over there, with something that looks like an orange nipple? And why does the party leader keep saying to hit the "thong" next? Talk about a blast from the past ... With the death of crowd control, target icons don't get much of a workout any more. They were a staple of play, however, back in the days of huge pulls that needed to be controlled and taken down in a specific order. Icons are still used today on a limited basis in raiding and a few notoriously twitchy instance pulls, and they can make it easier to spot players or NPCs who must be protected or escorted in a crowd. Still, it's fairly likely that you can run all the way up to 80 and through the Dungeon Finder system without ever seeing more than the occasional skull or three -- and that's no good for building savvy players.
WoW Rookie: Effective movement and camera use
New around here? WoW Rookie points WoW's newest players to the basics of a good start in the World of Warcraft. For links to all our tips, tricks and how-to's, visit WoW.com's WoW Rookie Guide. Does your numbskull pet always seem to come between you and the object of your affectionate (or not-so-affectionate) clicking? How can you get turned around and react more effectively when something smacks you from behind while you're drinking up? Wouldn't it be nice to see something besides your own rear end? And speaking of which, is it your camera angle or do you think your character been putting on a few extra pounds? What you need, my friends, is better movement and camera controls. As the challenges and skill level ratchets up over the levels, clunkier styles of viewing your game field and moving your character may eventually cause you to fall behind the performance curve. Our advice: Find out what the best practices are, and then try them out sooner rather than later. Let's face it, changing the way you see and move around the game world can be completely disorienting. You feel as if you're starting all over again, just learning the controls. (Bottom line: It's true. You are.) But the payoff is more efficient, more effective play that ultimately makes your character more enjoyable to play.
The Daily Grind: FPS 'mah MMO?
Combat systems are always an integral part of games, as they provide the main source of conflict and challenge for most players. Lately, however, we've been seeing a change in how our MMOs handle combat. Traditional systems have always been based on click targeting and skill usage, but a number of MMOs have opted to utilize new technology and integrate aiming and elements of first-person shooters into their systems. PlanetSide has been one of the first (as it's built to be a first-person shooter MMO, obviously) but other games like Darkfall, Face of Mankind, Hellgate: London, Huxley, APB, and others have embraced the aiming concept. Our question to you today is what do you think of this shift? Do you like having to aim in your games, as it presents a new level of skill-based gameplay, or does the aiming just not work for you, as lag and other factors can give some players a hefty disadvantage? Take your thoughts, pull them out of your head, smash them against your keyboards, and let them land on our webby page. We're used to these sort of things.
The sin of Tab targeting
I'm not a keyboard turner -- my steady diet of FPS games growing up made sure of that. And while I do occasionally point-and-click abilities, for the most part, I do use hotkeys. But, just like Tank Like a Girl, there is one control-scheme sin that I'm definitely guilty of: I am definitely a Tab-targeter. I guess the issue is that sometimes you do have to use Tab to choose your different targets -- sometimes, you can't quite click on the thing you need to target, so instead you hit Tab to flip through all the available targets until you get to the one you need. But that's a no-no. Flipping through the targets takes more time than you should (if you happen to miss your target, you need to flip through all of them yet again), and, as I know from personal experience, Tab targeting often ends you up on the wrong target. Not that CC is so much of an issue anymore, but let me tell you: the first time you happen to pull that one dragon your group has cast sleep on, it'll be embarassing.So how to get it right? TLaG suggests this post from TankingTips, which hints at using the mouse instead of the keyboard to target (you can choose friendly targets easier that way), but doesn't offer any real suggestions of how to make the switch. Moving the camera back is one, getting your positioning right is probably another. And learning to use focus and macro targets is probably the best tip you can have: anything that's more specific or direct than either Tab or click targeting is probably better. Addons like Promixo will help in the Arenas as well.No one's perfect, and no one way to do things is perfect either -- depending on your situation, Tab targeting might be better. But it's important to have as many tools as possible, so if you, like me, find yourself depending on the Tab key more often than not, it might be time to mix up your toolbag a bit.
WoW Rookie: Keyboard shortcuts
WoW Rookie is brought to our readers to help our newest players get acclimated to the game. Make sure you send a note to WoW Insider if you have suggestions for what new players need to know.Accept this fact: to be good at playing WoW, you need to learn to use your keyboard at least some of the time. You don't have to bail on your mouse, but it's very helpful to learn some of the very basic keyboard shortcuts that will make your life in the game that much easier. (Easy is good, right?)Using the game interfaceThere are hotkeys for almost everything you do in-game. You can find most of them by just hovering your mouse over the icons that you click -- as no doubt you may have already noticed. Let's start with the button bar that you use to bring up your Quest Log, Spellbook and other things. You'll see that when I hover my mouse over the gold cup icon, a tooltip pops up. The L in parentheses after "Quest Log" means you can just press your L key to bring up the log instead of clicking the icon. (Don't worry that it's a capital L, just press lower-case L. When a keyboard command is capitalized, it's written as "Shift-L".) After the break, you'll see a list of keyboard shortcuts for the game interface.
Addon Spotlight: TipTac
Welcome to the Father's Day edition of Addon Spotlight. I honestly tried to think about an addon that would match the holiday theme for all of thirty seconds before deciding to just write about an addon I've found to very useful. (Although perhaps you got your Dad some tools, or your Dad is a tool, so take it for what its worth.)TipTac is a tooltip mod that adds a load of features to the little informative frames that appear when you hover over characters and objects in the game. As I've implied before, I enjoy quick and easy visual references to important information. This includes a character's class, health and reaction. (in the case of NPC's)TipTac provides another way to discern details; a redundancy I embrace for the sake of easy targeting and planning.
TR patch 1.8 on test later today, get leveled to 30
We're excited to report that Tabula Rasa's patch 1.8 will be on test some time today. Among the changes, and this time it appears there's a real smattering of different stuff, is a new target lock-on system that allows you to set both friendly and and hostile target locks. Also, this blogger is excited about the changes to the Demolitionist class, which could finally prompt him to get that Sapper over the hump from level 28 to 30. We don't have full patch notes at the time of posting, because the patch isn't up yet, but we'll update with further details as they become available.And as an added bonus, Harley Quin will be hanging around Alia Das, just like with patch 1.7, to level players to 30 so they can test out the changes that are only available at a higher level. According to CuppaJo, they're looking to make this process automatic in the near-future, but for the time being this is how it'll work. This service is only available today and tomorrow, so make sure to get on sometime soon if you want to give the new patch a full look and you don't already have a character on Orion, which is the server being copied over this patch.
WoW Insider pwns a Mage, Druid, and Priest
Last night the WoW Insider arena team went over to the Arena Tournament server and played 14 matches over a couple hours. We went 8-6 for the evening, a much better number than our 3-11 score the week before. That places us at 11-17, with a team rating of 1435. Not too bad considering we've only played together a handful of times, and some of us are playing completely unknown classes.So what helped us go in the right direction? A few things. First, we were communicating much more over vent. We were letting each other know what our target was, where we were going, what our status was, etc. This gave us the edge in a few matches. Another thing that helped us win more was focus targeting a player down. This action in itself might seem like a no-brainer to many of you out there, but it is easier said than done. One of the reasons we had success in the video above is that we focus targeted the Mage down quickly. This was good not only from a DPS stand point, but from a target selection stand point as well. Mages are squishy, and go splat easily. This Mage didn't last long.
CC: How to run instances without a net
Running 5 man instances is the bread and butter of gearing up any PvE character. There are some short instances, and some longer ones. There are some bosses that are ready for fun, and others that like to die fast. Many people consider it a universal truth that all you need to do these instances is solid crowd control. When you're faced with a pack of six or seven level 70 elite mobs, the last thing you want is one or two of them running loose.But what can you do if you don't have any CC available? Are you just out of luck? Nope! There are a few tricks to running instances without CC, and if you pay close attention, you won't miss the lack of sheeps at all.In fact, you might just start preferring to run without crowd control entirely.
