tetsuhiko-yasuda
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Sony Asia president discusses repercussions of piracy
During GC Asia's Sony keynote, SCE Asia president Tetsuhiko Yasuda delivered a keynote on piracy and how it's affecting his region. Piracy has always been a big deal in Asia, but Yasuda says it's getting to the point where it's deterring the gradual development of the Asian games industry.Yasuda said that the loss of sales due to software piracy has affected employees at almost every level of development, from the producer who hasn't been able to receive royalties to the youth that dream of being a game developer. For producers, Yasuda says these royalties contribute "to the healthy development of the software business," but warned that, in the long run, students aspiring to be developers will "suffer the most" when they eventually release their first game and feel the pain of lost sales.
PS3 to feature game download service in Asia
Sony Computer Entertainment Asia's Tetsuhiko Yasuda--the very same one who said not only was Microsoft not a competitor but a potential development partner--discussed a planned download service for the PS3. In an interview with the Japanese gaming site GameWatch during the Taipei Games Show, Yasuda said the download service will "combat the widespread pirating of Playstation games in certain regions of Asia."We anticipate a similar service from Microsoft. The distribution would be cheaper, the games possibly cheaper, and the profits higher; however, Sony will have to counter the same shortcomings as the Xbox 360. The PS3 will need a large hard drive, and the cost of repeated downloads could erode a slim profit margin to nothing. Machine translated version of the GameWatch interview.
