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Sprint reportedly confirms data throttling for 'top one percent' of abusers (update: Sprint confirms no throttling)
So, wait -- is unlimited just unlimited, or is it "unlimited?" Let's ask the man who spent a solid 30 seconds (and countless millions) explaining precisely that back in March of last year... oh, wait. Despite Sprint's claims of keeping its "unlimited" plans "truly unlimited," it seems that there is a special asterisk reserved for those who really attempt to push the boundaries. No real surprise, honestly, but CEO Dan Hesse was quoted earlier today as saying the following in regard to heavy data users: "For those that want to abuse it, we can knock them off." Moreover, he affirmed that throttling can be implemented for "about one percent of users," but did continue to say that there were no immediate plans for The Now Network to follow its contemporaries into the deep, dark world of tiered data. Of course, this is also the man who told us that "nothing is guaranteed forever," so make of it what you will -- particularly with an LTE network going live in around six months. Update: TechCrunch says that Hesse was misquoted, and that the quips only apply to people "while roaming." That'd sure make a lot more sense, but don't go overboard just to find out, okay? Update 2: Sure enough, Sprint has confirmed there is no throttling going on.
Comcast says no to tiered data for its broadband service, hardcore Netflix users rejoice
Looking for a cable operator that won't charge you for all of those Rescue Me marathons you're having? If so, Comcast says it has no plans of implementing tiered data plans for its subscribers, unlike its wireless brethren. Citing that the move wouldn't be advantageous for the company's blooming broadband sector, Comcast Cable president Neil Smit and CFO Michael Angelakis eased the fears of video streaming customers on Monday, at least for the immediate future. Smit went on to say that "we don't want to nickel-and-dime customers at this point" -- so your extreme downloading habits are safe, for now. Bear in mind, Comcast does put a cap of 250GB per month on data consumption, so the idea full-on unlimited broadband is still just wishful thinking.
Sprint undercuts AT&T and Verizon with new Mobile Broadband data plans
Sprint just tossed some new data options our way for those of you who tend to sip gulp gigs of data each month. Under the new plans, 6GB of data will run you $49.99, while an extra 30 bucks will let you boost consumption to 12GB -- an amount exceeding Verizon's standard offering (but not the holiday LTE promo) by two gigs, while blowing away AT&T, which doesn't offer an option quite so beefy (12GB there will run you $120, after overage fees). Sprint customers with lighter use can add a 3GB plan to their tablets, mobile hotspots or USB cards for $34.99, while tablet users can opt for 1GB of data for just $19.99 per month. All plans include overage rates of 5 cents per MB for in-network usage (a whopping $50 per additional GB), while roaming will run you 25 cents per MB. All of these plans apply to data-only devices, and don't affect smartphones. Jump past the break for the full PR from Sprint.
Sprint's unlimited data plans aren't going anywhere, CTO confirms
Sprint may have plenty of changes in store for its upcoming "strategy update," but it looks like one crucial policy will remain in place -- unlimited data plans. Speaking to reporters at Mobilize in San Francisco yesterday, company CTO Stephen Bye confirmed that even though competitors like Verizon and AT&T are phasing out their unlimited plans, Sprint remains committed to providing its customers with infinite data. Doing so won't come without costs, since, as Bye explained, not all unlimited subscribers eat up the same amount of data. But the exec pointed out that these efforts are counterbalanced by the relative simplicity of managing unlimited schemes, and don't seem quite as prohibitive when compared with the hidden customer support costs involved with more complex, tiered plans. Yet despite all this optimism, Sprint seems fully aware that some major expenses are on the horizon, especially with a revamped 4G LTE network in the pipeline and, perhaps, with the iPhone 5 on the way. "Is there pressure? Yeah," Bye acknowledged. "There's a challenge for all engineers to work on how we get the cost structure down." Bye went on to reiterate, however, that although a new data network may attract new investors, it's ultimately Sprint's unique data plans that will keep its customer base intact.
US Cellular announces intent to switch to tiered data, LTE still on track for November
Oh, how the mighty fall one by one. US Cellular, in its Q2 earnings call, stunned the mobile world by announcing that it expects to follow the lead of Verizon and AT&T by moving to a tiered data pricing structure within the next two to three quarters. No details were given on pricing or data limits, though it's quite possible the particulars are getting fleshed out as we speak. The regional carrier also indicated that its 4G rollout is still on track for November, with one LTE-compatible smartphone scheduled to launch at roughly the same time. Is it a coincidence that the new data pricing scheme would become effective within a similar timeframe? Hard to say, but we're continuously reminded on all fronts that the era of all-you-can-eat data is quickly coming to a depressing close; it looks like we won the battle for faster mobile broadband, but it didn't come without a fair amount of bloodshed.
Dan Hesse: Sprint's not following Virgin's tiered data movement, but 'nothing is guaranteed forever'
Without a doubt, it's the 800 pound gorilla in the carrier realm: will Sprint follow AT&T, T-Mobile USA and Verizon Wireless down the woeful tiered data route, laced with pain, confusion and general awfulness? We asked Sprint CEO Dan Hesse that very question today at Sprint's campus, and the answer wasn't exactly heartening. He stated that people are simply willing to pay a price premium (when it comes to rate plans) for something that's just dead simple -- something that they don't have to think about when they use. He (rightly) admitted that most average consumers have no concept of what a gigabyte is, or how long it takes to use one up, and that's why the outfit's unlimited plans are still striking a chord -- and in fact, more so now than ever with its three main rivals giving it an even stronger differentiator. When asked whether Sprint would eventually have no other option but to switch to tiered data plans if heavy users begin to come over in droves, Hesse replied that having enough bandwidth to efficiently go around "could be an issue," and while it's working diligently with OEMs and app developers in order to implement things like WiFi offload, we were told that "nothing is guaranteed forever." We specifically asked if the recent tiered testing implemented at Virgin Mobile (which runs on Sprint's network) was an early indication that Sprint was also leaning this way, and Dan was steadfast in his denial. According to him, the postpaid and prepaid sectors are markedly different beasts, and it's not reasonable to consider that Sprint will follow Virgin's footsteps. Moral of the story? Sprint's clinging to unlimited for as long as it can, but we get the impression that a transition is imminent -- even if it's still a few years out.
Verizon data charges leak continues, $30 tethering for 4G customers
The scan above purports to show a Verizon customer brochure that will appear in stores next Thursday, revealing nothing beyond the detailed leaks we've already reported but at least providing some reassuringly crinkled corroboration of the salient details. New customers will barred from the happy land of unlimited data, and will instead have to cough up tiered monthly fees ranging from $10 for 75MB up to $80 for 10GB, plus an extra $20 for tethering rights. In a separate turn to this tale, we hear that customers who want to tether to a 4G handset will have to pay $30 per month to keep Big Red happy. This might come as a shock if you've been living it up on the free tethering offer that ends next week, but we had a strong inkling it was coming. Besides, it's not all bad: those 30 bucks will get you unlimited data on the fastest LTE network around, whereas the $20 crew must make do with a mere 2GB monthly. [Thanks, Verizon Guy]
Verizon's 'DataGate' plans leaked in excruciating detail
With each and every passing day, the rumors surrounding Verizon's new "usage plans" are getting tougher to ignore. It's only been two days since we initially heard Big Red was ready to ride its unlimited data plans into the sunset in favor of switching to a newer, more usage-friendly model, and the leaks continue to flood in. This go-round, very official-looking docs that offer up a whole slew of details are in the open air. Many of the details echo what we've heard before: the data plans are the same price, starting at $30 for 2GB and working up to increments of 5GB for $50 and 10GB for $80; mobile hotspot access is an additional $20 and you'll get hooked up with an extra pair of gigs; finally, going over these allotments will cost you $10 per GB. As rumored yesterday, all customers grandfathered into the unlimited monthly data will be allowed to keep it, even when upgrading to new phones. Business discounts, currently applied to the limitless plans, would now only apply to primary lines that are willing to fork out $50 or more; however, the wording did not indicate whether or not those grandfathered in would still receive those same benefits. More leaked docs can be found after the break, so grab some lunch and find your favorite chair -- you'll need 'em.
Verizon's tiered data plans won't affect grandfathered customers after all?
Yesterday's revelation that Verizon may soon be enforcing usage-based data plans came as a slap in the face to many, but there may be at least one speck of sunlight shining through the dark clouds above. Screenshots appeared today, purportedly from employee communications, that would go a long way toward assuaging our worst nightmares: Verizon is indeed planning to mirror AT&T's policy of letting current customers hang onto their grandfathered data plans -- even when renewing contracts. It's probably best to keep your fingers crossed, but we understand if your hands are busy clutching those old plans as if your life depended on it.
Verizon tiered data plans coming July 7, starting at $30? (update)
We were hoping it wouldn't happen, but it appears that Verizon CFO Fran Shammo's summer foreboding of his company's dreaded tiered data plans could be right on the money. Droid-Life is reporting the magic date will be July 7 and has provided supposed pricing details: data plans without tethering would start at $30 for 2GB, while 5GB and 10GB will cost $50 and $80 respectively. Tethering will cost an extra $20 and adds another 2GB to the pool. There's said to be no notable separation between 3G and 4G -- you'd be billed exactly the same whether you're packing a Droid X2 or a Droid Charge. These new plans wouldn't affect anyone currently under contract, though it's still unknown if customers can hang onto them when it's time to renew. While this remains filed in the "grain of salt" cabinet for now, it may be a good time to at least start checking out your next phone. Update: We just received an internal memo sent around today to select Verizon Wireless employees, and the verbiage is impossible to deny. These things are coming, and soon. Read it in full after the break. [Thanks to everyone who sent this in]
Sprint's Dan Hesse differentiates between unlimited and 'unlimited' in latest TV spot
We're not the biggest fans of new tiered data plans that are slowly but surely becoming the norm, and if the latest ad from Sprint is any indication -- that particular carrier isn't either. CEO Dan Hesse takes the offensive, reminding viewers that the word 'unlimited' shouldn't include things like metering or throttling, while touting the company's "Simply Everything" plan that actually does include, uh, everything. With customer gains on the upswing, the move is probably a good one -- though that whole 'premium data' thing is a little iffy. Full PR after the break.
Verizon to drop unlimited iPhone data plans
During the Morgan Stanley Technology, Media and Telecom conference on Tuesday, Verizon CFO Fran Shammo confirmed that Verizon will be moving to tiered data plans as early as this summer. Speaking about the unlimited data plan available with the iPhone 4, Shammo said, "Everyone knows that isn't long-term. We will move to tiered pricing in the mid-summer time frame." The iPhone 4 was launched with a $30 monthly plan that included unlimited smartphone data. The company previously offered a $15/150 MB plan that appealed to some customers, but this plan was removed when the iPhone 4 launched. Verizon is hoping tiered plans will grab entry-level customers who want a smartphone, but don't want to pay the high price for cellular data. A low-cost data plan would entice those on the fence to take the plunge and pick up a smartphone. Verizon currently has 25 percent smartphone penetration and hopes to use these low-cost data plans to boost that rate to 50 percent by the end of 2011. Shammo would not confirm the price of these tiered plans as the entry level price point is still under discussion. Last year, AT&T introduced tiered data plans with a $25 / 2 GB plan for smartphone owners. Verizon would most likely equal or beat the value of these AT&T plans.
Verizon targeting mid-summer for tiered data plans, doesn't yet know what kinds of tiers they'll be
Verizon's made no secret of the fact that $30 unlimited smartphone data wouldn't last forever, but CFO Fran Shammo just made things a little more interesting today at the same Morgan Stanley conference Sanjay Jha rocked yesterday: turns out they're targeting "mid-summer" to rearrange the carrier's data pricing. Interestingly, Shammo says they're still working through the details and that they don't yet know whether the tiers will be based on speed, bit buckets, or some combination of the two. Of course, Verizon's already dipped its toes in the tiered game with a $15 / 150MB option that evaporated around the time that the CDMA iPhone launched. Speaking of the iPhone, Shammo notes that the unlimited data plan was kept around to draw users into the iPhone fold -- iPhone users tend to consume a lot of data, after all -- so it'd seem that they might comfortable with that one-time conquest before parting ways with unlimited for good.
Mobile broadband shocker: AT&T looking at tiered data pricing and speeds for upcoming LTE service
We all know AT&T just loves its tiered pricing models, so it's no surprise to hear that the carrier intends to turn its forthcoming LTE service into a tier-vana of great new sophistication. BGR has come across an internal document detailing how AT&T plans to segment its 4G pricing on the basis of both speed and data allowance, meaning that your price will reflect both the amount of data you consume and the rate at which you gobble it down. To add further complexity flexibility, Top Ups will be available that'll allow users to amp up their connection speed for a limited time or increase their allowance on a per-month basis. We're hearing trials of this new offering will commence in May, which fits in neatly with the currently planned LTE rollout in the second half of this year. So it's not all set in stone yet, but irrespective of the number of data options AT&T throws our way, the paramount question will always be the same: how much?
Verizon's tiered data plans go live, including $30 for a smartphone buffet or $15 for 150MB
It's October 28th, and Verizon's full suite of data plans have changed just as foretold -- if you want to save a few bucks, you can revise your megabyte-munching lifestyle right now. There's no need to fear for unlimited 3G smartphone data, as it's still available for the usual $29.99, but that plan's no longer required when buying a new Droid, as you can opt for a new $14.99 plan if you can bare to live with just 150 megabytes. We'll spare you the full breakdown on mobile broadband plans -- as you can find it at our original post right here -- rght down to that promotional 3GB MiFi and Fivespot plan for $35 a month. [Thanks, Cody W.]
Verizon's tiered data plans hitting October 28, smartphones still getting unlimited option?
We'd told you back in July that Verizon would migrate away from unlimited data and toward a tiered model very quickly; turns out it wasn't quite as quickly as we'd thought, but as Ivan Seidenberg said last month, it's still going down. We've now been tipped that the switchover is expected on October 28, and this is how it all shakes out: Smartphone owners will choose between $15 for 150MB with $0.10 / MB overage, or $29.99 for unlimited access. This stands in contrast to AT&T, which offers another 50MB (for a total of 200MB) at the $15 price level or 2GB for $25 with no unlimited option. As we've already seen with the MiFi-equipped iPad, there'll be $20, $35, and $50 tablet plans for 1GB, 3GB, and 5GB, respectively, all with overage of $10 per gigabyte. There will also be a $80 plan for 10GB with the same overage rate. MiFi, FiveSpot, and integrated netbook / notebook modem owners will choose between $50 / 5GB and $80 / 10GB plans. The MiFi and FiveSpot will also have access to the tablet-centric $35 / 3GB plan as part of a 90-day promo. All of these plans have overage priced at 1GB for $10. Feature phones will need to choose between $1.99 "pay as you go" (though it's not clear what that means -- could be unlimited at $1.99 per day, but we really don't know), $15 for 150MB, or $29.99 for unlimited. The old $9.99 / 25MB option will be killed off. USB modem pricing remains unchanged at $39.99 for 250MB or $59.99 for 5GB. We'd say this means Big Red is strongly discouraging folks from buying these right now. Notably, this is just 3G data pricing -- the company says it'll announce 4G plans closer to the launch of its 4G network. Existing customers can stay grandfathered on their existing plans if they so choose, just as AT&T's been playing it. Thing is, the fact that Verizon is preserving its unlimited smartphone option is a big deal -- it'll be interesting to see if it twists AT&T's arm hard enough to bring it back. Follow the break for Verizon's full internal Q&A. [Thanks, Jay] Update: We're being told that the $1.99 pay as you go option on feature phones is simply the current $1.99 / MB option. Thanks, anonymous tipster!
