tnweurope2013
Latest
Uncover gives your MacBook's lid a new, Apple-less kind of glow
Etsy stickers adorning your MacBook's lid, oft making a cute play on the presence of that glowing Apple? That's so 2012. Uncover, a Dutch company showcasing its talents here at The Next Web Conference in Amsterdam this week, has crafted a new method of customizing one's MacBook lid. And, perhaps most importantly, it involves the seamless removal of the Apple logo altogether. In essence, these guys use a specialized laser cutting process that can etch out anything your brain can muster -- from band logos to company mantras. And, as you'll see in the gallery below, the Apple logo doesn't have to be a part of the equation. The outfit will take in any aluminum-faced MacBook from around the world, and once it lands in Holland, you'll typically see it headed back to your domicile within four to five days. If you're selecting one of Uncover's designs, you can have your machine tweaked for as little as €249 (around $325), while completely custom work starts at €599 ($780). (And yes, you can just buy a totally new Mac from Uncover as well.) We spoke to Jasper Middendorp, the company's CEO, and he confessed that only MacBooks are being accepted due to Apple's unique backlighting arrangement. They're obviously keen to offer similar work for PCs, but to date, every one he has seen blocks or covers the backlight in some way. For those looking to get it on the fun, allow the source link below to be your guide. %Gallery-186923%
Paytouch lets your fingerprints make purchases, hopes to expand into Europe and America next year
The business of commerce is alive and well, and while there's far too much noise for anyone to stand on the mobile side, Paytouch is hoping to add a new wrinkle on the conventional end. The Barcelona-based outfit was on hand here at The Next Web Conference, showcasing its biometric payment terminal and setting the stage for what's to come. For those unfamiliar, the Paytouch terminal is currently being used at Ushuaïa Ibiza Beach Hotel -- users with a Paytouch account simply link their credit card to their fingerprints, and a two-finger press is all it takes to order another glass of sangria. The benefits are fairly obvious for all parties involved. For the consumer, there's no longer a need to carry a credit card that can be skimmed, lost or stolen; for the retailer, it's able to encourage impulse buying in an entirely new way; for Paytouch, there's a commission paid on each purchase.
Evernote's John McGeachie on business expansion, the shift to mobile and an update on two-factor authentication
Evernote Business has only been around since last summer, but it's already having an impact on how teams far and wide keep track of what's on the collective mind. The division's vice president John McGeachie sat down with us for a bit at The Next Web Conference this week in Amsterdam, giving us an inside look at how the company has evolved, what it has learned and where it hopes to go. Specifically for Evernote Business, McGeachie affirmed that there's a greater need for educating users as compared to individuals just testing the waters on its free service. "It sort of takes a while for people to figure out how to best fit Evernote into their workflow," he said, "but once that starts happening, people see that it adds an amazing amount of value to all of these different areas." He added: "That's basically how our whole marketing strategy works. We're really just listening to how people use Evernote, and then put that back out there [as use case scenarios]." In that sense, Evernote's quite unusual. Many startups have to maintain a focused product just to convince a new audience to try something foreign. Evernote, on the other hand, is deliberately open-ended, and it's the company itself that's now learning how to evolve based on direct feedback. "Our best source of new users that stay and really use the product is from understanding how someone they know or someone they can identify with uses it," said McGeachie. He did, however, acknowledge that the huge amount of flexibility does mean that the learning curve is steeper. "We see a lot of people download the app and use it once, and they aren't sure what to do next, so they go away. But a lot of them come back and reengage because they read something or run into someone they know who uses it, and it clicks."
Ukky iPhone app journals your child's life, gives your Facebook followers a break
Look, we've all been there -- that moment when palm meets face after viewing the umpteenth image of your best friend's child. As cute as Louie is, there's a finite quantity of JPEGs that one can stand if you aren't Louie's creator. Of course, scaling back the number of offspring photos uploaded to public social networks wasn't the intention of those who crafted Ukky, but it's a side effect that the childless among us will no doubt appreciate. Showcased this week at The Next Web Conference, Ukky is a (gorgeous) iPhone app that's designed to journal the life of your youngster, and your interactions along the way. The word itself is Dutch for "little one" (or so I'm told), and it effectively brings the world of Path to a different niche. %Gallery-186791%
