ToyFair2013
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iPad, iPhone toys represented at Toy Fair 2013
Visiting the annual Toy Fair trade show at New York's Javits Center earlier this month was an exercise in sensory overload. Hundreds of vendors, from tiny single-product companies to former garage startups grown massive to legitimate industry giants, staff booths and pitch passersby with their fun, family-friendly offerings. While technological toys make headlines and grab attention, most of the products seen on display don't use anything more technologically advanced than a few AA batteries or some brightly colored surgical tubing. If you can throw it, build it, paint it, read it or stick it to a wall, it's represented at Toy Fair. Most exhibitors were showing products that won't make it to store shelves until this summer if not later, but the buyers and retailers who need to plan ahead for the busy shopping seasons were happy to have an up-front look. Among the toys with Apple tech tie-ins, quite a few used iOS device cameras to deliver augmented-reality content triggered by the design of the physical product. Ravensburger's line of AR-enabled puzzles can quiz you or plant your pictures in the middle of Times Square, and the Popar Toys books and games with AR features allow your eager reader to take pop-up books to the next level with 3D, animated storytelling matched to each page. Here's a quick video demo of Popar's technology in action. Along with AR, the venerable QRCode showed up in a number of toy and game tie-ins. As Megan posted last week, the upcoming America's Funniest Home Videos game will be powered by QRCode scanning, with video clips embedded in the app for data-plan-free playtime. The US$14.99 Codigo Cube also uses QRCodes on a special die, with each code triggering a different trivia category in the corresponding quiz app. Given the level of frustration usually associated with real-world scanning of QRCodes, I don't know how effective this will be in the games market, but we'll see. It's not shipping until late this spring, but the Verzis four-way family game controller looks intriguing. The flat gamepad-style controller set sits underneath your iPad, giving everyone on the table their individual controls. The real question there will be the number (and quality) of apps that end up supporting the controller; several are planned for release with the gamepad set. Pretty much every manufacturer of remote-controlled toy vehicles has a selection of iOS-linked flyers, drivers or none-of-the-aboves. Model helicopter and car maker FunkyPlanet showed several 'copters compatible with its AppRC Fly iPhone controller (you have to add the $19.99 IR dongle yourself), and there are forthcoming Mini Cooper and Porsche models that work with the AppRC Drive app. Chinese OEM Woddon Toys has a whole line of iCon app-controlled models on the way, including the dramatic iConEyes quadcopter: camera equipped, app-piloted and looking like an angry baby Batmobile with rotors. For pure RC cute, however, you would have to search hard to find anything more adorable than the DeskPets line of teensy RC tanks, cars and battling, maze-walking vehicles. DeskPets's TankBot models are $29.95 each, putting them on the less expensive end of the app/RC spectrum. Honorable cuteness mention gets a split decision, with both the Romo iPhone-powered tank robot and the Sphero rolling, swimming robot ghost ball drawing oohs and ahhs from passersby. Romo's going to have some competition with the Robo Me robot coming this spring. (We covered both Romo and Sphero at CES earlier this year.) The iPhone also found itself playing a tactical role as an augmented-reality gunsight in quite a few toys, most of which won't hit stores until later this year. Tech4Kids upcoming TekRecon rubber-band shooters, due in the fall, use the iPhone as the sight while you try to tag your buddies. Metal Compass's Xappr AR gun bypasses the physical ammo altogether and links with more than 10 iPhone apps for virtual battles; it also works with a handful of Android apps as well. Unfortunately, despite an orange frontpiece the Xappr looks a little bit too realistic for comfort. Here's a quick video of the device. Even if actual iOS games weren't overwhelming the show floor, the consequences of those games were clearly in evidence: scores of licensed products from Cut The Rope and Angry Birds. Cases, games, snacks, accessories and more -- check out the gallery for some examples. I lost count of how many Angry Birds tie-ins I saw across the exhibit space. %Gallery-179871% Honorable mention to our pals at ThinkGeek, holding down a comparatively staid and distinguished booth filled with Minecraft and Star Trek gadgets, and to the impressive breadth of Mac and iPhone-themed items at the Thumbs Up! booth. I definitely want a Padintosh iPad cover. There were a few legitimately inventive ideas on the show floor, which we'll get to in detail in subsequent posts. Tiggly Shapes looks like a very promising iPad toy for preschoolers, and the Apptivators line of iPad toppers definitely garnered some attention. Our former Engadget colleague Joanna Stern, now covering the tech beat for ABC News, found some of the higher-profile iOS tie-ins at the show, including the clever Nerf Cyberhoop basketball hoop/app combo (the app does automatic scoring, listening for the audio of a made basket) and the technologically impressive, deeply creepy Barbie Makeover Mirror. This particular product, which I did not get in to see (Mattel's full-floor solo exhibit space at Toy Fair was by appointment only, and fully booked up when I inquired) uses the iPad's front-facing camera in mirror mode, then allows the player to apply virtual eye shadow, blush and lipstick via a Bluetooth-linked palette of plastic makeup. The applied color then tracks her (or his) facial features. We've got until August to get used to this idea. Unfortunately your browser does not support IFrames. We'll be sharing a few more of our impressions from Toy Fair over the next few days.
Toy Fair 2013: 'America's Funniest Home Videos' board games includes QR cards to enhance game
America's Funniest Home Videos started when Steve Jobs worked on NeXT computers and Bob Saget, the original host, was best known as Danny Tanner on Full House. It's one of those shows that inevitably you find yourself doing a double-take and going, "That's still airing?" It's not just going strong, but the latest game based on the series debuted at Toy Fair 2013. TDC Games is using the show as its first subject in a line of Scan Games, which has a game board bundled with cards bearing QR codes. Scan the card with an iOS or Android device using a free app that you download after purchasing the game, and content related to the game being played will appear on your screen. In the case of the AFV game, the content is a clip of a home movie featured in the series. You guess what will happen in the video, then select the answer on your iOS device to see the rest of the clip play out and determine how many points you receive. It's not just the cards that have the QR code. There are codes embedded in the board as well, and point bonuses are issued when you scan those spaces. It's a neat mesh of technology and a traditional board game, and it's a game that's good for the entire family to play. The app is designed for an iPhone, so you will have to enlarge it on an iPad to take advantage of the screen. This could lead to video degradation on older iPads. This board game / iOS-compatible version of AFV will be available in fall 2013 for US$19.99. Bonus card packs, which can be played on their own or with the game, will be $9.99. Watch the video below to see the game in action.
Mattel goes all in on AR for 2013
At last year's Toy Fair, Mattel was all about Apptivity. The line of figures that interact with an iPad didn't exactly revolutionize the industry. But, the company isn't giving up on the concept. In 2013 it's evolving and moving from action figures that you drag across a screen, to much more interactive augmented reality concepts. Rather than simply slapping a capacitive pad on the bottom of a toy, this next-gen version focuses first on delivering a solid analog experience, then enhances it by actually using the considerable computing power made available by the iPad. To give the new series the best chance possible at succeeding, three of the biggest brands in the Mattel stable will be first to make the jump: Barbie, Disney and Hot Wheels. So what does 2013 hold for the venerable toy maker? Head on after the break to find out.
Toy Fair 2013: Ubooly is soft, squishy and smart thanks to the iPhone
Like Macworld/iWorld, Toy Fair 2013 is filled with products that began life as Kickstarter crowdfunding efforts; Ubooly is one of them. This combo of a plush bear and an iOS app received more than US$28,000 in funding on Kickstarter in April 2012. It later received $1.5 million in seed funding. The Ubooly plush is an orange bear that appears to be missing its face. Users download the free app and activate it, then insert an iOS device into the plush upside-down to add a face. From there, a child can interact with the Ubooly in a number of ways, ranging from playing various games to telling jokes to simple stories. The plush is padded with memory foam, so it can handle being thrown or dropped and you don't have to worry about damaging your iOS device by accident. Still, as with a lot of the toys that Mike Rose and I saw at Toy Fair yesterday, it's best to use an older iPhone or iPod touch with Ubooly. You can use iPhone models going back to the 3GS and iPod touches starting with the fourth generation. The app also can be used on its own without the Ubooly pet. Outside of the plush, there are a number of mini-games that can be played and rooms for Uboolies that can be decorated using using in-app purchases. This is a great way to test the Ubooly with your child before investing in the plush toy. As with all situations with children using apps with in-app purchases, you should lock out store access so your child doesn't go overboard buying extras without your approval. Ubooly is $29.99 through its website, but is currently on sale for $19.99 at ThinkGeek.
Hasbro's Toy Fair 2013 booth tour: Transformers, Furby rockers, Iron Man and more
Oh, the wondrous experience that is Toy Fair. And that particular experience, as you may know, includes anything from NERF hoop games and foam fusillades, to boxing robots and itty-bitty, tinkering novelties. To make things even better, though, Hasbro was kind enough to invite us over to its 2013 showcase in NYC, where the prodigious toy maker was exhibiting some Furby amigos known as Party Rockers, Iron Man's Sonic Blasting figurine and Arc Fx Mission life-sized mask, a Sesame Street play-and-learning system for toddlers, as well as a Transformers Rescue Bots Beam Box which enhances the experience by allowing the toys to mesh into a game that can be played on a TV set. There was also a little Star Wars and Star Trek action, of course -- and the good news is you, too, can see it all, just head past the break to take a look at the vast gallery and a quick video showing off a few of Hasbro's new toys.
littleBits hands-on: LEGO blocks for future electrical engineers
We haven't checked in with littleBits in quite some time and, honestly, it was a bit of a surprise to find the electronic tinker toys hiding in a quiet corner of the floor at Toy Fair this year. The property has grown quite a bit in the past few years. For one, it's no longer a "project" but an actual shipping product. And in the last year founder Ayah Bdeir has turned it from a great concept into an actual company with serious investors. For those of you unfamiliar with littleBits, the goal is to do for electronics what LEGO did for structural engineering. The small color coded "blocks" snap together with magnets allowing even a novice to create a functioning circuit in seconds. The magnets will only connect in one orientation, preventing you from pushing current through a component in the wrong direction and ruining it. Ayah's inspiration is not just LEGO, but object oriented programing languages that simplify building code, allowing developers to focus on the more creative aspects of software making. By doing some of the heavy logical lifting for you, littleBits hopes that potential electrical engineers and prototypers can focus on the goal rather than the minutia of laying out a breadboard or soldering resistors in place. The latest version of the platform, v0.3, debuted just a couple of months ago and not only brings new pieces to the littleBits universe, but also adds legs to the blocks for improved stability when piecing together your projects. Currently there are four kits available: the three piece Teaser kit for $29, the seven piece Holiday kit for $49, the 10 piece Starter kit for $89 and the 14 piece Extended kit for $149. (You can also buy individual Bits for between $10 and $35.) If you're in need of inspiration there are a number of projects for you peruse on the site and the company is even considering packaging them up as pre-planned kits. Though, unlike other electronics project bundles (such as the ubiquitous BrushBot), the magnetic pieces can easily be disassembled and re-purposed if you tire of your creation. While the concept has its roots in brands like Snap Circuits, littleBits definitely provides more freedom than those single purpose offerings. For more, check out the video after the break.
Cloudrobot hands-on: robot pugilists throw bombs, drop jaws
Cloudrobot is, potentially, the worst name we've ever heard for a product. Thankfully, if this robotic pugilist ever does come to market, we're pretty confident it'll be under a different brand. These fighters are not nearly as cute or pocketable as the Battroborgs that punched their way through the Engadget compound recently. In fact, these guys are down right intimidating. The product of six developers and engineers based out of Budapest, the 16-inch tall bots pack 21 motors, controlled by an AVR chip, that allow them a stunning range of motion and precision. The movements themselves are passed to the bot by a computer, which is currently running a crude simulation / video game. The punches, blocks and footwork are all triggered by a standard gamepad connected via Bluetooth. Rather than risk serious damage to these expensive machines, their all metal bodies are protected from blows by Everlast-branded boxing gloves. And, in fact, they rarely come in contact with each other (at least in their current form). For now points are counted in the virtual environment, rather than in landed hooks and jabs. Which might not be bad since the bots gain quite a bit of mustard on their shots thanks to electromagnets in their feet that keep them anchored to the ring. Primarily those magnets are for stability, so that the occasional glancing blow doesn't send them toppling over, but it also lets them "sit down" on their punches, just like a real boxer. The company is currently looking for an American partner to help them produce and market the robots. It also has a rather ambitious target price of $300 per combatant, which may have them making some tradeoffs in the final design. The best thing we can do, though, is let Cloudrobot speak for itself, so check out the video after the break.
NERF Rebelle hands-on: foam arrows and AR for secretly vicious little girls
Look, we loved what Hasbro did with Lazer Tag last year. But, let's be honest, that thing was pure testosterone. We're not saying the ladies couldn't get down, but the alien-blasting AR solo games weren't exactly designed with little girls in mind. Rebelle ditches the lasers for NERF arrows and slaps a supposedly female-friendly coat of purple and pink paint on the whole thing. While the blasters still operate without the optional Mission Central App cradle ($15), it's once you get the whole kit together that things really start to fall into place. The attachment lets you drop in an iPhone (4, 4S or 5) and fire up the free companion app. (And don't worry Google fans, an Android version of the app along with a universal mount are also in the works.) Rather than focus on solo games and individual competition, the Rebelle Mission Central app encourages kids to form squads and compete not just for supremacy over their friends but also for in-game perks, like accessories for their avatars. Those virtual personas can be completely customized, allowing girls to fully embrace their secret agent fantasies.Of course, you can also document your foam-arrow battles and share them. The blasters themselves are pretty standard NERF fare and all some basic variation on a crossbow design. The rotating barrel Crossbow ($25) has a pump-action and a rail for installing the cradle, a feature that's not on some of the smaller models like the pocketable, single-shot Sneak Attackers. The other model currently slated for cradle compatibility is the Heartbreaker Bow ($20), which sticks with a more traditional bow and arrow design and has a dash more wickedness to the design than some of the other blasters. The whole Rebelle line is expected to hit shelves in the fall -- so little brothers beware. Edgar Alvarez contributed to this report.
