TrueFocus

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  • Hasselblad H4D-31 cuts the entry price for medium format excellence to $13k

    by 
    Vlad Savov
    Vlad Savov
    09.22.2010

    It might cost as much as a small car at €9,995 ($13,132) before tax, but believe it or not, the H4D-31 represents one of Hasselblad's most affordable offerings to date. Promising to bring all the goodness of the H4D-40, but at a more reasonable price point, this new shooter offers 31 megapixels of resolution and a choice of either an 80mm prime lens or a CF-lens adapter to let you attach V-System gear you've already got in your inventory. As such, it's attempting to perform the fine balancing act of appealing to both system stalwarts looking to go digital and DSLR enthusiasts tempted to step up to a larger sensor. We're still in love with Nikon's D3S, but you've got to admit, that H-embossed focusing ring sure looks sexy.

  • Hasselblad creates 40 megapixel H4D-40 medium format camera, wants $20k for it

    by 
    Darren Murph
    Darren Murph
    02.03.2010

    Tough though it may be to believe, Hasselblad's 39 megapixel H3D II actually came out in 2007. Yeah, last decade. In other words, it's about time we saw a true successor hit the market, and with PMA just about ready to get going in Anaheim, the bold and beautiful H4D-40 is making its grand entrance. Boasting a 40 megapixel sensor, this medium format behemoth -- which we spotted in a leak late last month -- also features a "True Focus" AF system and ships with an 80mm lens and a viewfinder. The kit is said to be shipping now across the globe for $19,995 (or €13,995 / £12,995 on that side of the pond), which should make choosing between a new shooter and a public college education remarkably difficult.