tsunami-relief
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The Lawbringer: A good cause
Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play? On Monday, Blizzard announced that it would begin selling a new companion pet in the pet store and that for a limited time (until July 31), 100% of the cost of the pet would go to the American Red Cross to aid victims of the tsunami and earthquake in Japan. Blizzard used its art and time assets for a great cause, using a previously successful tactic to raise money for people in dire need. While Blizzard is not donating the money directly, it is facilitating donation collection and incentive by putting the pet up for sale. What interests me is the level of fervor and the community outcry for this type of relief effort by Blizzard. Why are people so eager to push a corporation like Blizzard, which has a costly back end to monitor and maintain, into what amounts to a large-scale companion pet release for charity that people would have donated to anyway based on the generally accepted understanding that people are charitable? First, we need to learn a tiny bit about corporate donations and charity and explore why people like Blizzard in the first place. Second, we can ask why we want Blizzard to do the right thing.
Blizzard releases Cenarion Hatchling pet for Japan earthquake relief
Blizzard has just released a new pet at the pet store called the Cenarion Hatchling, a baby version of the hippogryph that once was only available as part of the old WoW TCG. A full 100% of the proceeds generated by this pet purchase will go to help the American Red Cross's Japan Earthquake and Pacific Tsunami relief efforts, compared to the 50% from previous pets like the Pandaren Monk. The donation process will be ongoing through July 31.
SOE rewards players for aiding Japan's relief effort
In case you haven't been paying attention to the world, Japan was hit with a devastating tsunami a couple of weeks ago. Since then, multiple MMO companies have donated to the restoration. According to a post on the EverQuest II site, the Sony Corporation has donated 300 million yen (3.6 million U.S. dollars) to the Central Community Chest of Japan and hopes to donate more as needed. Sony Online Entertainment is encouraging its players to donate to the cause as well. The game development team has designed special in-game gifts for those who would like to donate through Station Cash. EverQuest, Free Realms, and Clone Wars Adventures players can purchase a cherry blossom tree (the national tree of Japan) for 500 Station Cash. EQII players can purchase a Memory of Spring statue, also for 500 Station Cash. Lastly, Star Wars Galaxies players can buy a $5 stuffed Tauntaun toy TCG loot card. With each of these purchases, SOE will donate $10 to the American Red Cross relief efforts. Monday will mark the last day you'll be able to make these purchases, so if you play any of these games or would just like to make a donation, the sooner the better!
