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Sony, Discovery and IMAX launch 3net Studios to produce in-house 3D content
If you've spent all of this effort launching an All-3D channel, it's probably wise to ensure you've got enough content to keep your schedules full. That's why 3net founders Sony, Discovery and IMAX are teaming up to launch 3net Studios, with facilities opening in California and Maryland. The new business will be used to bring together the best and brightest minds in stereoscopic media to produce footage for the channel. It'll begin announcing the first projects in the next few weeks, but unless there's space for a 3D version of Dan Harmon's Community, we won't be listening.
Networks hoping video on demand will save them from DVR woes
We've all gloated in delight from mashing the fast forward button through ExtenZe ads on DVRed shows, but according to CBS's chief research officer David Poltrack in an interview with the Los Angeles Times, networks and advertisers hope VOD will soon put the brakes on our hell-raising remotes. Sure, the actual impact of DVRs on advertising may still be unclear -- remember Oliver Wyman found 85 percent of DVR owners skip 3/4 of commercials in recorded shows, while Duke researchers found 95 percent of TV is watched live -- making the devices a non-issue. The way Poltrack sees it though, more prevalent VOD will "give the consumer the ability to watch shows any way they want to, and to do so in a way that is much more advertiser-friendly." He also mentions the potential cost-saving benefits for consumers, who may not need to cough up monthly DVR fees in the future just to view The Jersey Shore whenevs. As support, he cites convenient CBS research showing that 90 percent of consumers would be willing to deal with commercials in exchange for $10 in cable bill savings. But what do you say Engadget research subjects? Would you sacrifice the joy of the commercial skip if VOD had everything you could possibly want to watch? Let us know in comments below.
