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New Zealand's TV3 apologizes to Sony with Marmite, Flight of the Conchords
The conflict between New Zealand's TV3 and Sony could have gone much differently than it did. Instead of suing TV3 into oblivion when it found out that the broadcaster had produced a commercial directly copying the PlayStation 3's "Montage" ad, Sony used the Kevin Butler persona to publicly absolve (and mock) TV3. In a PlayStation Blog post, Butler offered permission to copy all PS3 ads in exchange for "TV3's support in making the PS3 the OFFICIAL GAME CONSOLE OF NEW ZEALAND." And a Flight of the Conchords box set. As if this whole story weren't cute enough, TV3 sent Sony a package containing not only the Conchords set, but other local treats -- and a plaque proclaiming PS3 the "official game console of Aotearoa." We'd never have believed it if we hadn't seen it ourselves: two media companies settling a dispute in a friendly, joking manner instead of litigation. Maybe every company should bring in a few fictional executives.
Kevin Butler commercial cloned in New Zealand
Whether you call it an homage or a rip-off, an ad produced by New Zealand's TV3 bears a striking similarity to one of Sony's US PlayStation 3 ads starring faux executive Kevin Butler. As noted by Buttonmasher, the two commercials include nearly the same dialogue, setting, reaction shots and ... well, everything except the same actors. When ad agency Deutsch won the $150 million Sony account back in 2007, it had an uphill battle to change Sony's image following its, err, avant-garde advertisements under TBWA. The new agency succeeded with Butler, who has gone on to become a sensation -- and that's where this copy gets unique. "It's rare to see a carbon copy of a U.S. commercial or campaign created by smaller players overseas," explains Tim Nudd, editor of AdFreak.com. "I think there's a healthy fear of getting caught and sued by the big guys. More common is the reverse -- a big U.S. marketer/agency ripping off unknown work from smaller players." Potential examples of the reverse situation include companies like Apple, 3M and, funny enough, Sony itself with its Japanese "Gameface" ad. See for yourself how similar the two ads are, right after the break.
Sony PlayTV already working (a little) in New Zealand
How close is Sony's PlayTV DVR to working with New Zealand broadcasts? Very, or so it would seem, one reader wrote in to let us know the UK PlayTV unit he brought down to NZ in '08 has, since the 2.10 firmware update, put its DVB-T compatibility to work and started picking up some broadcasts. So far he's able to catch TV3 in 1080i and AC3 surround and even pause and buffer video, but no program scheduling support. On the other 7 Freeview channels? Video, but no audio so far. Sony hasn't documented any New Zealand compatibility in its upgrades, but at least judging by one users experience everything is being "worked in" in good time.[Thanks, Jim]
Mediaworks' Plus 1 brings nothing new to NZ Freeview
Ugh, just what Freeview needs in New Zealand. The warmly anticipated new Mediaworks channel, Plus 1, will actually bring nothing new to the platform. Instead, it'll simply be a one-hour delayed broadcast of TV3, and worse still, the stale content won't even be beamed out in high-definition. Yeah -- that's despite TV3's original content being available in HD. We'd bother with telling you that it's coming out sometime within next year or so, but you've probably already stopped reading in disgust.
Freeview HDTV service goes live in New Zealand
Right on cue, Television New Zealand (TVNZ) -- the nation's largest free-to-air broadcaster -- has gone live with the country's first ever HD digital service. By utilizing DiviCom Electra 7000 high-definition encoders, the new Freeview digital terrestrial television (DTT) service was launched this week and is currently available to "approximately 75 percent of homes nationwide." Of course, what we want to know is: how does the quality rate? Drop us a note below and make us all envious of where you call home.
TV3's opening HD salvo announced
You can't do much better than William Shatner to launch a nation into its HD future, and that's exactly who New Zealand will get. TV3 is making its HD debut with Boston Legal, and has ten other shows lined up to round out the roster. We're a little confused on the timing of things, since the press release says the curtain falls on April 1, but the underlying Freeview HDTV platform isn't slated for takeoff until April 2. Opening night mixups or cruel April Fool's joke aside, click on through for the full TV3 lineup -- things look pretty good with HD faves in the mix like CSI, My Name is Earl and NCIS.[Via Mike's View]
NZ's Freeview launch date set: April 2
Kiwis, clear your calendars, OTA HDTV hits April 2. Freeview HD won't need very much of the April window earlier given for its launch, with TVOne, TV2 and TV3 all broadcasting in HD covering an estimated 75-percent of New Zealand homes, with set-top boxes expected on sale the same day. The big media event doesn't take place until the 14th, but why wait?
New Zealand Freeview HDTV service set for April launch
New Zealand doesn't have to be jealous of Australia much longer, as Freeview OTA HD service is on track to launch in April. Call Auckland, Hamilton, Tauranga, Napier, Hastings, Palmerston North, Wellington, Christchurch or Dunedin your 'hood? Then you'll probably be able catch Lord of the Rings next time its broadcast in HD and marvel at the beautiful scener...oh, nevermind. Still, we're sure you'll find a good reason to check out TV1, TV2 and TV3, with appropriate digital set-top box and antenna.Read - Freeview readies for main eventRead - Freeview - What's New?
