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Roughly three months ago, Under Armour snatched up Endomondo and MyFitnessPal for about half a billion bucks. Now, the sports apparel company is looking for a return on its investment by rolling out the first paid-for premium version of MyFitnessPal. This is no casual tracking service, to be clear...

25 days ago 0 Comments
May 5, 2015 at 2:21AM
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We're not entirely sure why HTC decided it needed to make a fitness tracker, but it did, and it has. The end result is the HTC Grip, a device that looks more than a little like one of Nike's FuelBands, but does so, so much more. HTC gave us a peek at an early, incomplete version of the product in ...

2 months ago 0 Comments
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Under Armour just outed its own fitness-tracking app at last month's CES, but the company seems keen on continually improving its software arsenal. To do so, the Baltimore-based sports outfitter paid $85 million in early January Endomondo: an app for Android, iOS, Windows Phone and BlackBerry that...

3 months ago 0 Comments
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Under Armour nabbed MapMyFitness in late 2013, and at this year's CES, one of the most recognizable names in sports gear is rolling out an app of its own. UA Record equips both Android and iOS devices with a daily graph of all activity, from steps to workouts and sleep. As you might expect, it'll ...

4 months ago 0 Comments
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Now that we've talked about how you could take your golf skills to another level, it's time to discuss a real sport (just kidding): football. The Beautiful Game has changed tremendously over the past few years, and that's largely due to the technology being used to make soccer equipment lighter, f...

5 months ago 0 Comments
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Americans: you no longer have to flock to AT&T to get a Galaxy S phone that can handle your outdoor adventures. Sprint has unveiled the Galaxy S5 Sport, a spin on the Galaxy S5 Active's formula that revolves around fitness. It's not as tough-looking as the Active, but it still offers both a gr...

11 months ago 0 Comments
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Under Armour has always prided itself on the science and technology that goes into its sports apparel. But, let's be honest, the company could spend four times as much on R&D for a shirt as HTC did on the One, and it would still never generate the same fanfare. Sure, a heart rate monitor and a...

1 year ago 0 Comments
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If athletic events were accessorized with coffee, comfy pajamas, and a particular knack for sedentariness, well, we'd be champs. Alas, sports are more typically characterized by movement which, we're told, increases the participant's pulse, breathing, and likelihood of turning an arm into a tattooe...

4 years ago 0 Comments