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Asus formally splits into three companies
Asustek's plan to promote and build the Asus brand has always involved splitting the company into three distinct units, and it looks like the company has finally gone ahead and taken that step -- say hello to the new Asus, which only makes Asus-branded computers, Pegatron, which will handle OEM, mobo, and component manufacturing, and Unihan, which will concentrate on casing, modules and other non-PC manufacturing. Pegatron and Unihan are expected to continue the former Asus' manufacturing tasks with little to no dropoff or transition, but there's a nasty little surprise in store for employees of all three new companies: their former pensions have all been cancelled, and the clock started anew as of January 1. No wonder they named these companies after rejected Decepticons.
ASUS to split OEM business -- look out HP, Dell
Brace yourselves old school PC players, Asustek has just unveiled their plan to become more competitive. Like HTC before them, Taiwanese Asustek Computer will begin pushing their ASUS brand front and center. To make this happen, Asustek's OEM business will split from their branded business under the new names of Pegatron (PC-related manufactuing) and Unihan (casing, modules, and non-PC goods) starting January 2008. Trouble for the establishment, maybe, but nothing short of good for us consumers.
