volumetriccapture

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  • NBC/Dick Clark Productions

    How augmented reality put five Madonnas on stage at once

    by 
    Kris Holt
    Kris Holt
    05.02.2019

    At Wednesday's Billboard Music Awards, Madonna performed her latest single, "Medellín", with Latin singer Maluma. However, they (and their flesh-and-blood dancers) weren't alone on the Las Vegas stage. Several virtual versions of the pop icon joined them: a secret agent, a musician, a cha-cha instructor and a bride. Augmented reality brought Madonna's personas to life with the help of volumetric capture -- essentially 3D video -- and Unreal Engine.