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Three's Smarty network buys back your unused data each month
It's been a while since we've seen a new mobile provider dive into the saturated UK market, but like buses, today it seems that fresh options are arriving all at once. Alright, so technically the new players are sub-brands of existing networks, with Vodafone announcing Voxi, and Three, Smarty. Naturally, both providers have a hook to differentiate them from every other mobile product out there at the moment. Voxi is offering zero-rated, "free" data for all manner of social media and chat apps, while Smarty effectively buys back the data you don't use each month and refunds that cost on your next bill.
Vodafone's Voxi SIMs come with 'free' social media data
Vodafone is so desperate to be down with the kids, it's launching a new mobile network. Voxi, a sub-brand of Vodafone, will offer three SIM-only plans aimed at people aged 25 and under. All of them include "free" data for the following social media apps: Facebook and Facebook Messenger, Instagram, WhatsApp, Pinterest, Snapchat, Twitter and Viber. The rest of your allowance can then be saved for the essentials — emails, navigation, that sort of thing — and hefty streaming apps such as YouTube or Spotify.
