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Some 'Warcraft' movie tickets include free 'World of Warcraft'
Following a similar business tactic that drug dealers have employed for ages, developer Blizzard is giving folks who check out the upcoming Warcraft movie a free, full, copy of World of Warcraft. That's assuming you see the movie at certain Regal Cinemas (which is running a promo to send folks to BlizzCon, as well), United Artists Theaters or Edwards Theaters here in the United States. The promo is supported abroad too, with Australia, Brazil, Europe, Southeast Asia and New Zealand all getting in on the action. Of course, it's a digital edition of the game, but hey, most people don't buy physical copies of PC games anymore anyway.
WRUP: Cast the Warcraft movie, again
This week the Warcraft movie secured itself a new director after losing Sam Raimi last year. The new director will be Duncan Jones, the director of Moon and Source Code, who had expressed an interest at directing the film while Sam Raimi was still attached to the project. Personally, I'm happy to see Jones taking on the project ... Not because I love Jones (he's fine) but because I was worried an adaption by Sam Raimi would be too lighthearted for my tastes. If I had it my way every film would be directed by Christopher Nolan. So now that we have a director, let's write up our dream cast list again. For those of you who have been reading WoW Insider a long time, you'll know I already wrote mine a couple of years ago, so now it's your turn to take a stab at it. Oh yeah, and what are you playing this weekend? Pfft, just tell us your dream cast list! It's way more fun. Anne Stickney (@Shadesogrey) I'm currently trying to resist purchasing The Cave on Steam. We'll see if that holds out over the weekend or not. Other than that, a little raiding and a whole lot of writing. Bonus question: Man I have no idea, but if they don't at least consider Michele Morrow (@michelemorrow) as Sylvanas I am going to be a little sad.
Rob Pardo at the Hollywood and Games Summit
The always awesome Alice Taylor from Wonderland was at the Hollywood and Games Summit this past week, and Blizzard's Rob Pardo made an appearance in a panel about creating a "parallel experience" between entertainment media and MMOs. Alice put up summaries of the various points made, and the result is a pretty interesting read into how Blizzard is working on their upcoming Warcraft movie.The whole panel is a good read (reps from MTV and Sony also make appearances to talk about how they're taking audiences across media), but Pardo specifically makes the point that in whatever media you're in, you have to balance how you're using that media against how you're using the intellectual property the media is based on. "Demographics," he says, "follow the IP," so Blizzard clearly thinks that if a Warcraft movie is released, that Warcraft players will run to see it in droves. But at the same time, he says the media must define how you use the IP-- Warcraft RTS is a different experience than WoW, and WoW will be (supposedly) a different experience than a Warcraft movie. He does want to make sure "the epic scale of the IP shows up in that movie."He also speaks to Blizzard's plans to make "episodic content" for WoW rather than "boxed content," and says that they haven't delivered content as fast as they've wanted to yet. But he also claims, "We've got our head round it now." So maybe they really will have a new expansion for us ready on time next year.
