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Applebee's wants you to put your phone away on Tuesdays
For awhile, Applebee's wanted its customers to be using more tech at the dinner table -- embedding tablets throughout its restaurants. Then third-parties caught on and created Applebee's specific social networks. Now the restaurant seems to be backing away from the future of devices-assisted eating, and has filed a trademark application for "No tech Tuesday." In all seriousness, Applebee's wouldn't be the first restaurant to try and keep its customers focused on each other instead of their phones, but a "No tech Tuesday" promotion could make it the first to implement such a policy on a large scale. Still, the gimmick will be a hard sell at restaurants that have already installed the aforementioned table tablets.
WhatsApplebees: Lunch with America's hottest chain-restaurant app
When news broke Friday of WhatsApplebees, an Applebee's-exclusive networking app, we were pretty pumped. A place for us to network with like-minded Steak Quesadilla Tower lovers sounds like it deserves a permanent place on the dock of our iPhone (move over email!). Anxious, of course, to take it for a spin for ourselves, we headed over to the Taj Mahal of neighborhood grills in San Francisco's Fisherman's Wharf (San Francisco's first location) for lunch to check out the amazing experience first hand.
