WomenAndTechnology
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Report finds single women enthusiastic about technology, single men enthusiastic about single women
A new report, entitled "The Single Female Tech Buyer: Cast Aside Myths And Embrace This Target Segment" may read like the latest Tom Clancy techno-thriller (okay, not really) but its message is crystal clear: "cast aside myths," it says, "and embrace this target segment." In its study of one thousand single men and one thousand single women residing in the United States and Canada, Forrester Research uncovered a slew of facts you can use to sell single women stuff that they probably don't need. Behold: When asked about their next computer, the vast majority of women (forty-seven percent) said they were planning on buying a laptop, while most of the men (again, forty-seven percent) said they'd be buying a desktop. Clearly, laptop makers should be concentrating hot-to-trot models like the Vaio P (or, for the budget conscious, the Vaino), while desktop manufacturers should concentrate on superhero or vicious animal-themed desktop rigs. But that ain't all! Ownership amongst bachelors and bachelorettes were darn near equal for things like gaming consoles, handheld games, and digital cameras. If you can't wait to dip into what is sure to be a real page turner, make sure you hit the read link -- the report can be yours for a mere $749.[Via CNET]
