world-of-warcraft-leaks

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  • The Failure of Secrecy: The alpha, leaks, and the WoW community

    by 
    Adam Holisky
    Adam Holisky
    05.07.2010

    The past few days have seen leaks on an unprecedented scale. For better or worse, nearly the entire visual artwork of the expansion is out on the internet, and key and yet-unseen components of the lore, landscape and mechanics are now laying wide open for those who care to look. Many people have drawn lines in the community -- some believe these leaks are good, and others believe them bad. In both camps, basic information is lacking as to exactly what leaks are, how and why they originate and what they mean for the common player. It's critical that we as a community take an introspective look at what these leaks mean to us, why they happen and the consequences we all face as a result. Let's begin this examination with a basic question ... What are leaks? At the most basic level, leaks are previously unreleased information given to the press with the intention of distribution to the public. In the case of WoW, a leak can range from a release date for a patch to an entire client of a new expansion. Leaks like these comprise of data that are accessible publicly, one way or another, and are generally not considered trade secrets. Another type of leak, which is much more serious, is something like the source code to Windows 2000. Something that like is very sensitive and has a lot of real-world implications. WoW doesn't have anything secretive like that which can impact the very security of our computer networks and commerce infrastructure, even though WoW leaks are important to Blizzard in their own regard.