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Blizzard and NetEase renew license deal for WoW in China
World of Warcraft may be bleeding subs in America thanks to newer competition, but don't tell that to Chinese publisher NetEase. The firm just renewed its licensing deal with Blizzard, which will cover localization and operation considers through 2015. NetEase operates WoW in mainland China (and has since 2009); it also handles Warcraft III, Starcraft II, and Battle.net distribution duties. GamesIndustry.biz notes that the deal was consumated "just ahead of the launch of the fourth WoW expansion, Mists of Pandaria, which is widely regarded as being designed with the Chinese market in mind."
World of Warcraft profits on the rise in China
Sister site Massively reported earlier today that World of Warcraft isn't just doing fine in China, it's doing extremely well. According to Gamasutra, the Chinese WoW operator NetEase just posted its Q3 revenue for the year, and the profits are doing nothing but rising. This is a little surprising given the information from the Activision Blizzard investor call earlier this month, which reported a loss of subscribers, mainly in the east. Regardless, NetEase posted revenues of 2.0 billion Chinese yuan, up 39.8% -- a substantial number. In China, it seems that World of Warcraft is still a force to be reckoned with, dropping subscriber numbers or not.
China is finally getting Wrath of the Lich King
It's been a long, hard, ridiculous road for Blizzard to get the Chinese government's approval to make Wrath of the Lich King content available to their citizens. So ridiculous, in fact, that it's difficult to nail down just which related stories are the most important. We could tell you about: How it was reportedly ready to go in early 2009, but Blizzard's Chinese then-distributor The9 was released from its duties after poor management; How WoW China's new distributor, NetEase, had to get the entire game re-approved, and upon its relaunch, it faced heavy censorship not requested under its previous owners; How the entire re-approval process may have been politically motivated due to US-China trade relations; How Wrath's content review by the government was halted due to collecting subscription fees being "illegal" and creation of new accounts was suspended pending investigation; And how Burning Crusade was only just approved a few months ago. And there's a ton more to it. But we might finally be nearing the end of this sordid story, according to the Wall Street Journal. Wrath of the Lich King is set to launch in China next week, barring any more instances of draconian politics, censorship, or mismanagement. Let's just hope that nobody in China wants to play as a death knight.
Blizzard's Frank Pearce predicts renewed subscriber growth with Cataclysm, China
If you've been following World of Warcraft's published subscriber numbers for a while now, you know that we haven't seen a rise in WoW subscribers since late 2008. Blizzard's been holding steady on a figure of 11.5 million subscribers. But, according to Frank Pearce, Blizzard's Executive Vice President of Product Development, that's going to change. When asked if by VG247's Adam Hartley if he thought WoW's subscribers had permanently peaked, Pearce had this to say: "I mean, you can look at that number and if you look at some of the details around it ... In China, for example, we haven't even launched Wrath of the Lich King yet, and that expansion is already 18-plus months old. They're still playing The Burning Crusade there, because we're waiting for approval for Wrath from the appropriate agencies. And once we get that approval and launch Wrath in China then I think we will see growth." Pearce also noted that "win-back" of subscribers who had left the game after previous expansions is particularly high for WoW, and that subscriber counts should grow when Cataclysm is released. "Hopefully we will get some people back from Cataclysm as well. I don't think 11.5 million is a peak, necessarily, but there are certain things that we need to do and need to do well in order to see it go further." Like refining the 1-60 game, an area many players have never gotten past, no doubt. You can read the full interview with Frank Pearce at VG247. [via Massively]
NetEase starts road back to operating World of Warcraft
It's time for World of Warcraft players in mainland China to break out the party hats and streamers, because things are finally... well, they're not entirely back on track, but they're at least a blessed sight closer to being back on track. Digital East Asia is reporting that NetEase has finally obtained the license to operate World of Warcraft: The Burning Crusade in China after a struggle spanning an insane amount of time. On the down side, yes, that does appear to be the last expansion, rather than the present one. On the up side, it means that the seemingly interminable bickering between government agencies has finally been sorted out, and players can finally get back to the business of enjoying the game. No word, however, on what this may or may not mean for Wrath of the Lich King, which has allegedly run afoul of Chinese censors. The entire fiasco may be clearing, but it may have far-reaching consequences even beyond the MMO arena. A recent Chinese fan video has been making the rounds and getting mentions in the Wall Street Journal for its summary and satire of the entire mess, with some rather sharp critiques of censorship and the government's actions in the affair. This post contains background and links to subtitled versions of the video on YouTube, which might prove interesting to those who've been following the madness since the beginning.
Burning Crusade approved in China
NetEase is finally approved to release the Burning Crusade in China, which probably means that they are accepting new accounts again. This is months after being caught in the crossfire between the quarreling GAPP (General Administration of Press and Publications) and MoC (Ministry of Culture) over NetEase's rights to operate WoW at all. Now that they are only one expansion behind and with Cataclysm set for the latter half of this year, this gives NetEase time to get Wrath of the Lich King approved before they fall behind yet another expansion. In the meantime, many Chinese players have turned to Taiwanese servers to get their Northrend fix.
World of Warcraft in China remains hopelessly mired
In much of the world, current complaints about World of Warcraft center around the resolution of the storyline of the latest expansion and whether or not it's had a negative effect on MMOs as a whole. In China, current complaints about World of Warcraft are more focused on the fact that the game is still mired knee-deep in government infighting to try and make it playable again. After the last salvo, it seemed as if an end was close in sight... but as it turns out, NetEase has been forced to suspend any new player registrations for a week. The studio is re-applying for a license to host World of Warcraft: The Burning Crusade, with no mention being made of Wrath of the Lich King, which doesn't bode very well for the hopes of that expansion ever seeing release in China. Having been stuck in the middle of two squabbling agencies for quite some time, and with no clear resolution in sight, it seems like a stretch to assume that the expansion will be released in China before the next one is due to arrive stateside. Our condolences to Chinese players affected by the latest round of bickering, and we can only hope that this long struggle will soon come to a conclusion.
China's decision on World of Warcraft imminent
2009 wasn't exactly a bad year for World of Warcraft players -- they had an expansion with plenty of content to play around in, one that was outselling, well, pretty much everything else on the planet. Of course, if you were a Chinese World of Warcraft player, the picture looks a little different, with the expansion being delayed, then stalled as the companies in charge changed hands, then banned again shortly after it was finally released. So while it's nice to hear that there should be a decision on the game's status in the near future, most gamers probably aren't holding out a lot of hope. It gets worse -- the brief news item announces that the two squabbling agencies, the GAPP (General Administration of Press and Publications) and the Ministry of Culture, have reached a consensus and will announce the punishment in mid-January. "Punishment" obviously doesn't bring to mind a heartfelt apology and a pat on the back for NetEase, who at best might find themselves even further negatively impacted by the whole debacle. At worst, they might wind up being forced to stop operations altogether, which would be bad news for the popular MMO. Nothing's certain, but it looks like there are still a few downturns ahead.
WoW.com's top ten stories of 2009
What a year it's been for the World of Warcraft. We've had three big content patches, a BlizzCon, an expansion announcement, and perhaps out of all of the five years this game has been running, this was the year with the most surprises. A few things players thought would never happen (including faction changes) finally did, and we saw quite a few new tricks from Blizzard, both in terms of game features and in the way they run the game at large. 2009 was also a year of expectation: we thrilled to leaks and rumors about Cataclysm, and all year long, we looked forward to the villian that has been set up for us ever since 2008's Wrath release: the Lich King himself. As we've done for the past couple of years, let's take a look back at the most popular stories of 2009 here on WoW.com. We'll start first with number 10, which also came as a surprise to many players, right after the break.
The 9 revenues drop by 94% after losing WoW
Former World of Warcraft distributor in China The9 recently reported on their third quarter revenues which showed a massive 94% drop Year Over Year. Their revenues were posted at $3.7 million, a significant drop from their second quarter revenue which was pegged at $42.2 million (while they still held the license). Last year, The9 reported revenues of $59.8 million. digg_url = 'http://digg.com/pc_games/Wow_The9_revenues_drop_by_94_after_losing_WoW'; Although The 9 downplays the loss, pointing to notable growth in their other licenses, such as FIFA Online 2 and Granado Espada, the impact of losing the publishing rights to Blizzard's phenomenal MMOG was more than apparent. World of Warcraft has a tumultuous history in China, with The9 losing the rights to rival Netease back in June, with rumors swirling about the change as early as April of this year. World of Warcraft is currently in the middle of a power struggle between two Chinese government agencies, resulting in the suspension of the game. Players in mainland China have reportedly not had access to the game in months and there were numerous delays to the Wrath of the Lich King expansion, putting the future of World of Warcraft in the country, as well as its potential millions of dollars in profits, in question. [via Massively]
Breaking: Chinese government rejects World of Warcraft, again
In a crackdown against online gaming, China has put World of Warcraft under review again today, asking Chinese operator NetEase to stop collecting fees and suspend new account registration as the game is in violation of regulation agreements.A regulator from the General Administration of Press and Publication (GAPP) said today in an online statement that the game was in "gross violation" of Chinese regulations and they have returned the company's application to operate "The Burning Crusade" (Yep, that's right, they said The Burning Crusade and not Wrath of the Lich King) in China. NetEase has responded that they have not received official word from the governing body of their intent. As of this posting, Battle.net China is still accepting registrations for World of Warcraft.
China's GAPP halts WoW review, calls collecting subscriptions "illegal behavior"
Just when NetEase was finally getting back to business in China (they were even planning for a Wrath release next month), they hit a huge snag: China's General Administration of Press and Publications (GAPP) office has apparently halted their review of the game and told the company to stop collecting subscriptions and signing up new subscribers. They've also passed on the company's application to go into business, and have called the new subscription signups "illegal behavior," threatening even suspension of the company's Internet service. We're not sure what happens from here -- an official from the country's Ministry of Culture has also said that the suspension of the review is "not appropriate," especially since the content under review had already been approved while the game was being run by The9, which may mean that it will be overturned just as quickly as it went down (and the game will be back in business before long). On the other hand, Netease may have jumped the gun -- they've been collecting subscriptions for a while, which they apparently weren't supposed to do without official GAPP approval (and we've heard before that GAPP might just want to delay the release of foreign games as long as possible). We'll keep an eye on the issue -- most analysts are saying that despite the threats, this is just another roadbump for NetEase, and they should still be back to collecting payments for the game soon. Update: Stranger and stranger -- NetEase has released a statement saying they've gotten no official word from GAPP outside of the official press release. When you consider that along with the Ministry of Culture's comments, it seems that the government isn't quite sure whether they're approving the content or not.
Wrath expected in China in mid-November
Because of all the chaos (from switched providers to government approval) on China's version of World of Warcraft, they haven't actually had a chance to release the Wrath expansion over there yet. They were planning to bring it out ASAP, but that obviously never worked out. But we hear now, finally, that the wait is almost over. They are still going through content checks, and Netease (WoW's new provider over there) says it has some more work to do, but at this point they're aiming for a mid-November release. This doesn't mean much for us in the rest of the world -- and before you commenters mention goldsellers, know that most "Chinese goldfarmers" actually play on NA/EU servers anyway, and have been doing so even with the outage overseas. It does, however, mean that China's guilds and playerbase at large will finally have access to all of the content we've enjoyed for almost a year (the expansion was released in North America and Europe last November 13th -- remember that?), including death knights, the new Naxxramas, and all of the other Northrend content. The release should be a nice bonus for Netease as well -- they've been working hard to try and get the game up to date, and releasing the current expansion should help bring in a nice group of new customers.
Online gaming revenues soar in China
Online gaming revenues soared in China to 6.18 billion RMB (USD 906 million) in the second quarter of 2009, according to Reuters. They cite data from Analysys International, a research firm which states China's online game revenues for Q2 2009 were up 39.5 percent over last year. Among the top three earners (trailing behind Tencent Holdings and Shanda Games) was NetEase, the company which is presently the licensed operator of World of Warcraft in China. Reuters states that NetEase saw revenues of 780 million RMB (USD 114 million) in the second quarter of this year. This continual growth of online gaming in China has been a key issue with legislators in recent years. The Chinese media's coverage of internet and gaming addiction has intensified, and there is now increased government scrutiny of the virtual currencies and economies these games have given rise to. It's not just a China issue, as foreign companies are either operating online games in the country or have been eyeing this lucrative market. As we mentioned on Monday, the issue of regulating foreign game operation in China may be coming to a head with the current struggle between the General Administration of Press and Publications (GAPP) and the Ministry of Culture. Whatever agreement is reached between these government agencies will determine the future of foreign online game operations in the country.[Via GamePolitics]
Stars wins August's Guild of the Month contest
It's almost the end of September, but we're finally ready to announce the winner of August's Guild of the Month contest. As you probably saw in the title of this post, August's winner is a guild that has become something of a household name for WoW players, being one of the longest standing, most accomplished raiding guilds in the world (of Warcraft). Rather than me telling you about who Stars is, I'll leave that up to Leonking, a member of Stars currently living right here in the United States. You can find what he wrote behind the cut below.Stars was August's winner, but remember that September's Guild of the Month contest is still ongoing! We had a lot of great entries for August, and we would all love if everyone who entered last month gave it another try this time around. We're absolutely eager to her from new entrants, too! This is your chance to not only win a $100 gift certificate from Swagdog for some custom guild apparel, but also be featured right here on WoW.com. Good luck, and we can't wait to hear from you!
WoW currently free to play in China, fate still being decided by government
The trials and tribulations continue for Chinese MMO players, WoW, and its new Chinese provider NetEase. IncGamers is reporting that the beta of the game is continuing - effectively making the game free to play for those lucky enough to be taking part - while the Chinese government decides if enough changes have been made, such as the removal of corpses, gore and other unpleasant parts of the MMO experience, for the game to get a Chinese relaunch.Since handing over the baton from from The9, things have not gone very well. After an extended hiatus which saw the game's servers offline while the data was transferred over, the game is still awaiting the final go-ahead from GAPP (the General Administration of Press and Publication). The beta was originally supposed to last around a week but because of the delay has been going on for nearly a month. However IncGamers is also reporting that according to NetEase, all the internal testing has been completed and once the GAPP are done, the game should launch pretty quickly.
The best of WoW.com: July 28 - August 4, 2009
It's Patch Day in the World of Warcraft, and if you've never actually played the game, then we'll tell you: it's a lot like Christmas, except it comes a few times a year. A huge patch of free content has been added into the game, and WoW.com is your HQ for all the information you need about all the new instances, items, and features. Check out our most popular posts below, and if you are a WoW player... then what are you doing here? Go see the Argent Tournament! It's out! News WoW.com's Guide to Patch 3.2Everything you need to know (and then some) about the game's newest patch of content. World of Warcraft 3.2 release patch notesThe official word on all of the changes going into the game today. WoW China hit with more censorship on relaunchChina has made some more changes to the game overseas. Priest Q&A releasedBlizzard answers some questions about the game's biggest healing class. Class Q&A: RogueMore class Q&A, this time about the Rogue class. Features Arcane Brilliance: Six essential Mage addons for PvEHere's a real treat for raiding Mages: six addons you probably should be using. Which class gets invited as what?This number cruncher examines the different roles that classes play in groups. World of Warcrafts: Baby Hordie shirtWait, the Horde gets to be evil and look this cute? Unfair! Drama Mamas: Loot and leaving earlyOur new column about drama and how to prevent it examines what to do with that loot your raid is earning. Friday Night Gin: Your weekly blue roundupHave a glass of gin with Ghostcrawler and the other forum blues on Friday night.
WoW China hit with more censorship upon relaunch
World of Warcraft is finally getting back up on its feet in China, but it seems that it didn't do so without making some concessions to China's censorship. We know that when The9 was still in charge, they had to make multiple graphical edits to the game to avoid showing off exposed bones, such as altering the Forsaken models and turning player corpses into gravestones, rather than a skeleton heap.Now that NetEase is in charge, they've had to make some changes to the game as well, though perhaps not as substantial. Potentially funnier, though. According to this Chinese website, severed heads and skulls have been covered up. Literally. Item icons that would show heads or skulls in other regions of the world are now bags, chests and crates in China. This includes things like Van Cleef's Head, and even spell icons like the ones used by Ruin and Improved Corruption have been replaced by bags.
World of Warcraft allowed a "partial relaunch" in China
While World of Warcraft China remains in turmoil, the government has loosened their grip on the game slightly, allowing former account holders to jump back into Azeroth once more.The Chinese government has given NetEase, the new operator of World of Warcraft, the ok to re-open the servers on July 30th. This relaunch is being labeled as a "testing phase," however, as no new accounts will be allowed until the government completes their review of the game. NetEase is also barred from changing the cost of the subscriptions during this phase to ensure a smooth transition from the former operator, The9.
The Queue: Wherein Alex renames himself Nostradamus
Welcome back to The Queue, WoW.com's daily Q&A column where the WoW Insider team answers your questions about the World of Warcraft. Alex Ziebart will be your host today.After a year of writing this thing, I've run out of quirky ways to introduce this thing that don't reek of veiled desperation. So screw the veil. Along with your question in today's edition of The Queue, I want you to write an introduction for the next edition of this column that I write, which will be the day after tomorrow. I will pick the best of the bunch to use. Keep it clean!crusherkid asked..."I've read reports that because of the servers going down in China that World of Warcraft has dropped down to only 5 million subscribers. Is that correct?"
