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Comcast's Xfinity On Demand now sells Warner Bros. movies and TV shows
Comcast's Xfinity TV Store only started offering movies for purchase late last year, but it's catching up today by stocking Warner Bros. movies and TV shows prior to their release on DVD or Blu-ray. Now, like the rival stores from Amazon and Apple, it has a wider selection of movies like Gravity for purchase or rental well before the flicks hit kiosks, mailboxes, and subscription streaming. Comcast is counting on ubiquity to lure people away from competitors -- you can watch any of the new content through your TV set-top box, PC or mobile device. The Warner Bros. deal isn't likely to have you giving up your preferred video store, but it certainly doesn't hurt to have another choice.
Comcast's Xfinity TV Store brings movies, TV shows you can keep to its cable boxes and apps
First revealed in rumors last week, the Comcast Xfinity TV Store is now available, selling movies and TV shows. Until now the cable company has offered its traditional video subscriptions, PPV and video on-demand rentals, but now it's offering more transactions of a more permanent nature. Pricing and content is similar to that of other digital sores like Amazon VOD, iTunes and Vudu, but it has the extra edge of working with user's existing cable TV set-top boxes for viewing on TV, just like Verizon's Flex View. Of course, most of us have one (or three, or five) boxes ready to access digital content but that may not be true for everyone, and any of the millions of customers with access to Comcast VOD should be able to use this. On other platforms, the videos also stream to PCs via the Xfinity Purchases website, and the apps for iOS and Android have already landed. One of our main questions concerned what would happen if a customer leaves Comcast, and while the content will still work, they'll need to complete an account transfer within 60 days to keep access. There's a demo video showing how this all works (embedded after the break) and all the online moving parts appear to be live, for those interested. In the end however, its very typical pricing, DRM and content means that while the studios will be happy with another storefront, we're not expecting it to shake things up anytime soon.
