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While you'll want to venture over to CBS Sports to stream the March Madness live action, YouTube is gearing up for the Big Dance, too. The video library will provide highlights, pre/postgame shows and more on the March Madness channel during the postseason schedule. Of course, those who prefer to ...

26 days ago 0 Comments
March 2, 2015 at 2:00PM
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If you've seen enough Super Bowls, you know that the halftime show is usually your cue to step away from the TV -- unless you really like aging rock bands and lipsyncing pop stars, that is. YouTube is clearly aware that a lot of people tune out, as it's preparing to host its first-ever halftime sh...

2 months ago 0 Comments
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When you've got a marketing budget the size of Nike's, a few international footballers and a glossy video aren't really enough. That's why its latest "My time is now" campaign is an all out interactive spend-fest, complete with a hidden Sega Sonic the Hedgehog mini-game. The standard YouTube versi...

2 years ago 0 Comments
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Alright, before you jump on your sofa Tom Cruise-style, these rights don't relate to the NBA, NFL or anything else quite so exciting to the Western viewer. Google's master plan for getting into the cutthroat sports broadcasting world is to start with... Indian Premier League cricket. Oh sure, you d...

5 years ago 0 Comments
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Yeah, today's big game is but hours away, but if you're itching to put those newfangled 3D goggles to use beforehand, you're in luck. Reindeer has hosted up tonight's 3D SoBe ad on YouTube in high-def, and folks with those glasses -- which can supposedly still be picked up at hard-to-miss kiosks i...

6 years ago 0 Comments