While poking around the ASUS booth this morning we had a chance to witness the world premier unveiling of the ZX1 Lamborghini. We even took a few shots before it went under the glass. However, the real treat is the UI based on a Windows Mobile 6.1 core running special ASUS tweaks. It's "just like the iPhone" according to our friendly ASUS guide. The device is expected to fetch an unsubsidized €1,000 ($1,500) price tag when this 3G world-phone launches in Europe this May. Maybe you'll think it's worth it when we get back to you in a few with a video of the GUI albeit sans all that Lamborghini theme nonsense.

So it now looks like that rumored high-end ZX1 Windows Mobile 6 Professional handset from ASUS is a lock for a CeBIT announcement, though we're going to be totally honest, we're not certain it's worthy of the Lamborghini name. Granted, we've got to withhold judgment until we get one in our hands, but outside of a Lamborghini badge-shaped nav pad and a speedometer-inspired clock on the home screen, we're not seeing anything special about the darned thing. On the plus side, it's a 3G world phone with HSDPA 850 / 1900 / 2100 and quadband GSM / EDGE, a 3 megapixel autofocus camera out back with a VGA sensor up front for video calling, 256MB of ROM, 128MB of RAM, microSD expansion, GPS, WiFi, and the typical QVGA display. We guess the 13.2mm thick shell is notable, but Lamborghini notable? More on this one as soon as we catch it in the wild.