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Zynga with Friends' Paul and David Bettner leave Zynga
Brothers Paul and David Bettner, best known for coming up with Words with Friends, have left Zynga. The duo are the latest high-profile departures from Zynga following vacancies left by CCO Mike Verdu and COO John Schappert."We are still very excited about the future and feel like we are at the beginning," Paul Bettner told Gamesbeat during a phone interview. Neither would comment on why they chose to leave Zynga nor would they comment on their time at the company.The duo originally came on board with Zynga when the company purchased their Texas-based studio Newtoy, effectively rebranding it Zynga With Friends. Before the Zynga acquisition, the Bettners had previously helped ship Halo Wars at developer Ensemble Studios before its closure.
Words with Friends coming to Facebook
What's the pleasure in absolutely humiliating your friends and family in a battle of verbal wits if you have no way of flaunting your spelling superiority to your other friends and family? Zynga has announced a perfect new channel for you to broadcast your Words with Friends victories: Facebook, which will receive its own version of the Scrabble-like application, complete with the social networking features you've come to expect from the platform. No release date has been announced for the wildly popular mobile title's port, though Kotaku reports that when it does launch, it will be completely compatible with Words with Friends players on iOS and Android smartphones. Personally, we think Facebook players would have a distinct advantage in this scenario, considering they can have the Scrabulizer open with a single, dishonest click.
Report: Zynga worth $7-9 billion
The Wall Street Journal says that, with its $250 million in new funding, social gaming company Zynga could be worth as much as $7 to 9 billion -- that's "billion" with a B. An astounding number for the company behind the extraordinarily popular Facebook game Farmville. Zynga has a number of interests in the iOS space, including a Farmville app as well as the recent purchases of iPhone developers Newtoy and the studio behind Drop7. Of course, that number is only an estimate of the company's value, not actual money it's earned. But investors do expect the company to go public within the next few years, and given that Farmville has attracted an audience (and appears to have nailed down a way to make a significant amount of money from an all-new gaming audience), there's no question that Zynga is a huge relatively new force in the gaming space. Zynga is likely not done growing -- the company has picked up one developer per month over the past nine months, and I'll bet that we haven't heard of the last iPhone developer being acquired by them just yet. The iOS platform isn't the only reason for Zynga's huge valuation, but it certainly seems destined to play a part in its future. [via Mashable]
Zynga buys Newtoy, studio rebranded as Zynga With Friends
Well how about this -- Facebook and social game giant Zynga has bought up iPhone developer Newtoy, makers of the popular Games with Friends apps, including Words with Friends and Chess with Friends. Newtoy has now been rebranded as Zynga With Friends, and will apparently be working on new titles for Zynga in their own style. There's no word on what kind of money changed hands, unfortunately, but Zynga is worth around $5.6 billion, so it has plenty to spend. This is that company's seventh such deal in as many months. As deals for iPhone devs go, this is a big one -- Newtoy previously also worked on the We Rule title for Ngmoco, so the studio has extensive experience in social mobile gaming and monetizing those experiences. Zynga is the company behind Farmville, the most successful social game out there, with its own deep roots in the social gaming field. So this will be an interesting combination to be sure. We just chatted with Newtoy's David Bettner at the Austin GDC a little while ago, and he'll be stepping into the position of studio director, with his brother Paul Bettner becoming a Zynga VP and GM of the new studio. Bettner also told us that the company was working on "at least three prototypes that were up and playable," but it's not clear whether those titles will continue to be made or whether Zynga will have their own products for the former Newtoy devs to work on. If nothing else, this is a big vote of confidence in the App Store yet again -- Words with Friends has been a runaway hit for Newtoy, and clearly Zynga sees potential in the "with Friends" brand.
Zynga buys Newtoy, renames it Zynga With Friends
From a GDC rant about the perils of being a game developer laid off in this tumultuous economy to announcing an acquisition less than a year later, brothers Paul and Dave Bettner have been busy. The ex-Ensemble devs were laid off, along with the rest of the studio, after shipping Halo Wars in 2008; they then established iPhone-dev Newtoy and quickly made a splash with the "With Friends" games, Chess With Friends and the Scrabble-esque Words With Friends, along with the ngmoco-published (and very Farmville-esque!) We Rule. And today, during a press conference call, Zynga SVP of Mobile David Ko made the announcement that the social game powerhouse has acquired Texas-based NewToy for an undisclosed sum. "Zynga has acquired Texas-based mobile game development company NewToy," Ko revealed, before passing the mic to Paul Bettner. Bettner will serve the acronymical roles of VP and GM of the studio, tasked with developing "new mobile social games for the Zynga network." The 23-person studio is being renamed Zynga With Friends, as seen in the logo above, though the press release awkwardly refers to it as "The Zynga With Friends Studio." While this represents a strong move by Zynga into the mobile gaming space, we're left wondering if the "With Friends" mobile games will make their way to Zynga's home base: Facebook. We've followed up with the company to ask about just that. Oh, and considering the new company's name includes "With Friends" we're going to assume that its World War Robot game is probably no longer in development. We'll let you know what we find out.
