Post Thumbnail

If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's Audience Network for their advertisements. In add...

19 days ago 0 Comments
August 11, 2015 at 4:44PM
Post Thumbnail

If you want contact someone running a Facebook Page, you can head over to that profile or rely on post comments. Now, the social network allows you to send messages directly to those businesses as soon as you see an ad. Page owners can opt for an ad's call to action to be a Send Message button tha...

25 days ago 0 Comments
Post Thumbnail

Facebook likes and shares can give you a pretty good idea of how popular your posts are, and since sharing is essential for social media, they can be considered as two of the website's key features. Apparently, though, they're more like extra metrics making success much harder to measure for adver...

1 month ago 0 Comments
Post Thumbnail

Pop-Up Video: it's not just the greatest VH1 show ever, it's also Facebook's latest feature. The social network is rolling out floating videos for desktop users that can sit anywhere in your window while you continue browsing your News Feed, just like on Tumblr. You can activate the feature by click...

1 month ago 0 Comments
Post Thumbnail

Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest, according to Fortune. Early publishing partners...

2 months ago 0 Comments
Post Thumbnail

Today Instagram announced sweeping changes to its 18-month old advertising scheme in an effort to monetize all those loyal sets of eyeballs. The company is essentially opening its platform to advertisers big and small, rather than the "select" partners it's been pairing with during the past year a...

2 months ago 0 Comments
Post Thumbnail

Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos it can host. The point to doing that instead of...

5 months ago 0 Comments
Post Thumbnail

The Super Bowl, the enormous advertising event that has some American Football between the commercial breaks, takes place this Sunday. If you're not a fan, then you may have wanted to find some respite inside your Facebook feed but, unfortunately, that avenue has been closed off this year. Accordi...

7 months ago 0 Comments
Post Thumbnail

Ready for some in-your-face(book) football? According to the WSJ, Facebook is now showing NFL news, highlights and fantasy info in US feeds, topped off by clickable Verizon ads. The social network said the new arrangement was a "small video sponsorship test ... to evaluate how people, publishers a...

8 months ago 0 Comments
Post Thumbnail

Facebook might be busy making changes to its terms of service, but buried away in its latest announcement is news of another new feature coming to the UK. After it began allowing US users to have more control over the ads they see in their timeline back in June, Facebook has now extended the same ...

9 months ago 0 Comments
Post Thumbnail

Ello debuted with a big, idealistic promise: to be a different kind of social network unswayed by the influence of advertisers or corporate overlords. The notion was immediately questioned by just about everyone, but the startup is sticking to the idea. Today it announced that its advertiser-free ...

10 months ago 0 Comments
Post Thumbnail

While Instagram has been monetising its app for nearly a year, UK users have enjoyed scrolling through timelines that are completely free of ads. Until today, that is. The company has taken to the service to share the very first sponsored post with UK users (shown above), letting them know that "o...

11 months ago 0 Comments
Post Thumbnail

It's clear that when Facebook said it was going to be a mobile-first company back in 2013, it meant it. It's now surpassed 1 billion active mobile users a month, which is about a 34 percent increase compared to a year ago. Sure, a lot has happened in the land of likes in the early part of 2014 -- ...

1 year ago 0 Comments
Post Thumbnail

Get ready: video ads are set to become a permanent fixture in your Facebook feed by late April or early May. The social network has been testing 15-second spots since December and, after a few delays, officially started offering them as an option to select advertisers today. Both mobile and deskto...

1 year ago 0 Comments
Post Thumbnail

If you've ever been creeped out by those eerily targeted ads on Facebook, get ready for more of the same in other mobile apps as well. The popular social network has announced today that it's testing a new ads platform with a select few advertisers and partners that will push those ads beyond Face...

1 year ago 0 Comments
Post Thumbnail

They've been a long time coming, but Facebook's new video ads are finally here. Confirming an earlier report from the Wall Street Journal that said they'd launch this week, the company said it will test promoted videos on a limited number of users' News Feeds, kicking off with mini trailers for th...

1 year ago 0 Comments
Post Thumbnail

After months of rumors, the Wall Street Journal claims Facebook will finally include video ads in user's feeds on the web and mobile devices later this week -- a move we figured would happen soon now that it's splashed other autoplaying videos all over the place. Citing "people familiar with the m...

1 year ago 0 Comments