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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos it can host. The point to doing that instead of...

3 days ago 0 Comments
March 24, 2015 at 4:42PM
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The Super Bowl, the enormous advertising event that has some American Football between the commercial breaks, takes place this Sunday. If you're not a fan, then you may have wanted to find some respite inside your Facebook feed but, unfortunately, that avenue has been closed off this year. Accordi...

1 month ago 0 Comments
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Ready for some in-your-face(book) football? According to the WSJ, Facebook is now showing NFL news, highlights and fantasy info in US feeds, topped off by clickable Verizon ads. The social network said the new arrangement was a "small video sponsorship test ... to evaluate how people, publishers a...

3 months ago 0 Comments
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Facebook might be busy making changes to its terms of service, but buried away in its latest announcement is news of another new feature coming to the UK. After it began allowing US users to have more control over the ads they see in their timeline back in June, Facebook has now extended the same ...

4 months ago 0 Comments
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Ello debuted with a big, idealistic promise: to be a different kind of social network unswayed by the influence of advertisers or corporate overlords. The notion was immediately questioned by just about everyone, but the startup is sticking to the idea. Today it announced that its advertiser-free ...

5 months ago 0 Comments
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While Instagram has been monetising its app for nearly a year, UK users have enjoyed scrolling through timelines that are completely free of ads. Until today, that is. The company has taken to the service to share the very first sponsored post with UK users (shown above), letting them know that "o...

6 months ago 0 Comments
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It's clear that when Facebook said it was going to be a mobile-first company back in 2013, it meant it. It's now surpassed 1 billion active mobile users a month, which is about a 34 percent increase compared to a year ago. Sure, a lot has happened in the land of likes in the early part of 2014 -- ...

11 months ago 0 Comments
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Get ready: video ads are set to become a permanent fixture in your Facebook feed by late April or early May. The social network has been testing 15-second spots since December and, after a few delays, officially started offering them as an option to select advertisers today. Both mobile and deskto...

1 year ago 0 Comments
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If you've ever been creeped out by those eerily targeted ads on Facebook, get ready for more of the same in other mobile apps as well. The popular social network has announced today that it's testing a new ads platform with a select few advertisers and partners that will push those ads beyond Face...

1 year ago 0 Comments
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They've been a long time coming, but Facebook's new video ads are finally here. Confirming an earlier report from the Wall Street Journal that said they'd launch this week, the company said it will test promoted videos on a limited number of users' News Feeds, kicking off with mini trailers for th...

1 year ago 0 Comments
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After months of rumors, the Wall Street Journal claims Facebook will finally include video ads in user's feeds on the web and mobile devices later this week -- a move we figured would happen soon now that it's splashed other autoplaying videos all over the place. Citing "people familiar with the m...

1 year ago 0 Comments
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We'd heard about Facebook experimenting with auto-playing videos in its news feeds on mobile (see it in action after the break), but now the change is rolling out widely no matter where you're wasting time from. TechCrunch confirmed the new feature (recently added to the changelog on iOS) is comin...

1 year ago 0 Comments
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Facebook has updated its iOS app with a new "feature" that auto-plays videos in a user's News Feed. With the just-released Facebook version 6.8 for iOS, any time a user scrolls through their News Feed and comes upon a video, it will auto-play instead of only playing when the user has tapped on it. T...

1 year ago 0 Comments
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Ads are coming to Instagram, and now we know what they'll look like. The Facebook subsidiary's offered up the example above on its blog today, and also confirmed that it will be appearing in feeds across the service in the coming week as a test run of sorts. Plans for a broader rollout remain vagu...

1 year ago 0 Comments
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If you're an advertiser using Facebook ads on mobile, you may as well just stop advertising on Android right now and go iOS-only. That's because an analysis of more than 200 billion Facebook ads on mobile by Nanigans (one of the largest Facebook ad buyers) found that the return on investment of a ...

1 year ago 0 Comments