"Adding to Virgin Mobile's challenge is the fact that airtime is cheap and getting cheaper, said Ed Snyder, an analyst with Charter Equity Research. He said a minute of airtime typically cost from 3.5 cents to 10 cents, down from more than 25 cents a decade ago."
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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"Adding to Virgin Mobile's challenge is the fact that airtime is cheap and getting cheaper, said Ed Snyder, an analyst with Charter Equity Research. He said a minute of airtime typically cost from 3.5 cents to 10 cents, down from more than 25 cents a decade ago."
Of course, they still charge 25 cents.