>> ... Multiply that by 250k = $65,000,000 -- not exactly chump change. >> ...
But I wouldn't have bought 2 of the 250k iphones if it couldn't be unlocked. And I'm sure most of the 250k customers would agree. That'd mean a big fat $0 instead of the $65M for Apple. In fact, by your calculation, Apple still gets $240 * 250k = $60M without activation. That ain't too bad compared to $0 if the customers don't buy at all.
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>> ... Multiply that by 250k = $65,000,000 -- not exactly chump change.
>> ...
But I wouldn't have bought 2 of the 250k iphones if it couldn't be unlocked. And I'm sure most of the 250k customers would agree. That'd mean a big fat $0 instead of the $65M for Apple. In fact, by your calculation, Apple still gets $240 * 250k = $60M without activation. That ain't too bad compared to $0 if the customers don't buy at all.